Rachel Lai, Brand Marketing Consultant at Tuft + Paw, leveraged The Starters' lean, highly skilled e-commerce team to execute a successful Black Friday Cyber Monday campaign. By assembling top-tier talent across growth, creative, tech, and ops, they generated over $200K in revenue within just a few hours of launch. This case demonstrates how the right people enable growth acceleration and impactful campaigns without traditional agency overhead.

Rachel Lai, Brand Marketing Consultant at Tuft + Paw, leveraged The Starters' lean, highly skilled e-commerce team to execute a successful Black Friday Cyber Monday campaign. By assembling top-tier talent across growth, creative, tech, and ops, they generated over $200K in revenue within just a few hours of launch. This case demonstrates how the right people enable growth acceleration and impactful campaigns without traditional agency overhead.

Sans relied exclusively on personal networks to find freelance talent resulting in lengthy recruitment processes and difficulty sourcing qualified candidates. Through The Starters they made 5+ freelance hires including a Creative Strategist from Native Deodorant and Common Thread Collective who became the most transformational hire across the entire business.

Kolkata Chai Co needed a skilled Google and YouTube Ads specialist familiar with food and beverage e-commerce before the 2024 holiday season. Traditional job boards and referrals yielded poor-quality candidates who lacked DTC and e-commerce knowledge. Through The Starters they found the talent pool immediately impressive and made their hire within one week.

Wine by Lamborghinis CEO struggled to find experienced email marketers capable of handling sophisticated DTC campaigns automation and retention programs. Traditional freelancer platforms and word-of-mouth hiring fell short forcing him to spend over 100 hours self-learning or training underqualified hires. The Starters connected him directly with pre-vetted candidates with verified DTC experience.

Birddogs struggled with platforms like Upwork where most candidates lacked relevant e-commerce apparel experience. Traditional staffing agencies charged excessive fees hidden in rate markups. Through The Starters they found qualified candidates from a pre-vetted e-commerce talent pool with personalized recommendations leading to multiple strong interview candidates within minutes.

Unbound Snacks struggled with poor performance from multiple agencies achieving less than 0.2x return on ad spend and inability to scale after nearly a year of operation. They hired a team of freelancers through The Starters including Paid Social Manager Social Media Manager Paid Search Manager Graphic Designer and Head of Growth replacing all their previous agencies.