Model B developed and executed an integrated awareness campaign positioning Actfore as the trusted authority in breach data analysis. The campaign leveraged two programmatic partners for targeted reach among potential acquirers ahead of a planned M&A exit by end of 2025. Actfore leads the market with 1,000 global on-premises engagements, 99% accuracy rate in data analysis, and notification-ready outputs in days instead of months.

Skills

Project Details

Model B modernized FDLI's brand identity for their 75th anniversary. The organization needed a fresh visual direction that better reflected their mission and values. Work included stakeholder engagement, logo redesign, cohesive visual identity development, website redesign and development, and comprehensive brand guidelines documentation.

Skills

Project Details

Model B transformed Upstart's brand positioning to appeal to car dealerships, a lucrative new market segment. The original brand messaging focused on complex AI processes, which didn't resonate with dealership managers prioritizing profitability. Model B executed a comprehensive rebranding strategy including benefit-led messaging focused on performance and profitability, new visual identity designed for dealership audiences, high-impact paid media campaigns, and landing pages with multi-channel touchpoints.

Skills

Project Details

Model B executed a full-funnel lead generation initiative to accelerate the go-to-market momentum for SandboxAQ's Security Suite—a cryptographic management platform addressing quantum computing threats. The engagement involved ICP persona development, customer journey mapping, and an integrated campaign with distinct messaging tailored to diverse buying committee members. SandboxAQ faced a lengthy sales cycle (6–18 months) with large buying committees (average 23 stakeholders) and low brand awareness in a saturated market. The campaign uncovered that cybersecurity thought leaders from the academic community and small- to mid-sized consultancies held critical sway over the decision-making process.

Skills

Project Details

Model B created a comprehensive brand identity overhaul for Blueprint, an emerging AdTech company entering a growth phase. Blueprint needed a distinctive brand presence that could differentiate itself in the visually saturated digital landscape while resonating with advertising professionals, moving away from conventional SaaS branding approaches. The team delivered a punchy and concise brand identity focused on authentic positioning rather than industry hyperbole, accompanied by comprehensive implementation assets for consistent brand application.

Skills

Project Details

Melwood, a leader in disability inclusion, underwent corporate restructuring creating three distinct entities: Melwood Inc., Melwood Enterprises, and Melwood Community Services. Model B partnered to develop three modern, user-friendly websites reflecting this organizational change and serving diverse audiences. The team prioritized accessibility features, ensuring WCAG and ADA compliance and seamless navigation across all platforms.

Skills

Project Details

Model B executed a full-funnel lead generation initiative to accelerate the go-to-market momentum for SandboxAQ's Security Suite—a cryptographic management platform addressing quantum computing threats. The engagement involved ICP persona development, customer journey mapping, and an integrated campaign with distinct messaging tailored to diverse buying committee members. SandboxAQ faced a lengthy sales cycle (6–18 months) with large buying committees (average 23 stakeholders) and low brand awareness in a saturated market. The campaign uncovered that cybersecurity thought leaders from the academic community and small- to mid-sized consultancies held critical sway over the decision-making process.

Skills

Project Details

ConMed launched a campaign to raise awareness about the dangers of surgical smoke in operating rooms while establishing market leadership in smoke evacuation solutions. The strategy centered on hospital champions (nurses) and created an advocacy program focused on safer operating conditions. The activation strategy focused messaging and imagery on nurses as hospital champions, driving awareness from within healthcare systems and generating significant internal support for safer operating environments.

Skills

Project Details

AMCP partnered with Model B to launch their first brand campaign, addressing marketplace confusion about managed care pharmacy and the diverse groups within their community. The initiative highlighted Managed Care Pharmacists as unsung heroes and problem-solvers, positioning them as architects of healthcare solutions. The 6-month campaign spanned social media, programmatic advertising, influencer partnerships, experiential marketing, and landing page design/development.

Skills

Project Details

BondVet, a full-service veterinary care provider established in 2019, sought to sharpen its brand narrative to drive growth across new and existing markets. Model B conducted an agile brand strategy workshop with cross-functional teams to identify messaging opportunities, competitive distinctions, and alignment on core brand positioning. The engagement produced launch-ready initiatives and stronger internal alignment, enabling BondVet to position itself as a lighthouse in the pet care category.

Skills

Project Details

Model B created a comprehensive brand identity overhaul for Blueprint, an emerging AdTech company entering a growth phase. Blueprint needed a distinctive brand presence that could differentiate itself in the visually saturated digital landscape while resonating with advertising professionals, moving away from conventional SaaS branding approaches. The team delivered a punchy and concise brand identity focused on authentic positioning rather than industry hyperbole, accompanied by comprehensive implementation assets for consistent brand application.

Skills

Project Details

Model B completely revamped Best Case's website, restructuring information architecture and modernizing the design. The team created a fresh visual identity that distinguishes Best Case from its parent company, Stretto, while improving user experience for bankruptcy attorneys. Best Case is used in over 80% of bankruptcy cases nationwide with hundreds of features that streamline case preparation and filing, enabling attorneys to save valuable time and take on more clients.

Skills

Project Details

Model B modernized FDLI's brand identity for their 75th anniversary. The organization needed a fresh visual direction that better reflected their mission and values. Work included stakeholder engagement, logo redesign, cohesive visual identity development, website redesign and development, and comprehensive brand guidelines documentation.

Skills

Project Details

Melwood, a leader in disability inclusion, underwent corporate restructuring creating three distinct entities: Melwood Inc., Melwood Enterprises, and Melwood Community Services. Model B partnered to develop three modern, user-friendly websites reflecting this organizational change and serving diverse audiences. The team prioritized accessibility features, ensuring WCAG and ADA compliance and seamless navigation across all platforms.

Skills

Project Details

Model B developed business and brand strategy to establish Noesis, a new employee-owned company serving the Life Science and Specialty Chemical sectors. The initiative positioned Noesis as an industry alternative offering data landscape insights and connectivity to enable informed business decision-making. Cornerstone Controls recognized the need to evolve its business model to serve changing customer demands for innovation and growth across global markets.

Skills

Project Details

Model B completely revamped Best Case's website, restructuring information architecture and modernizing the design. The team created a fresh visual identity that distinguishes Best Case from its parent company, Stretto, while improving user experience for bankruptcy attorneys. Best Case is used in over 80% of bankruptcy cases nationwide with hundreds of features that streamline case preparation and filing, enabling attorneys to save valuable time and take on more clients.

Skills

Project Details

Model B developed business and brand strategy to establish Noesis, a new employee-owned company serving the Life Science and Specialty Chemical sectors. The initiative positioned Noesis as an industry alternative offering data landscape insights and connectivity to enable informed business decision-making. Cornerstone Controls recognized the need to evolve its business model to serve changing customer demands for innovation and growth across global markets.

Skills

Project Details

Cybersixgill engaged Model B to revitalize their lead generation strategy after experiencing flat performance and strategic direction gaps. Model B conducted comprehensive audits of prior campaigns, analyzed sales data, and identified untapped market opportunities. The agency restructured targeting parameters, refreshed creative assets, and diversified the channel portfolio, transforming paid media into a primary SQL driver and facilitating an M&A deal.

Skills

Project Details

Model B executed a comprehensive brand refresh and digital grassroots campaign for AAM, a stagnant organization struggling to engage stakeholders on generic and biosimilar medication legislation. The initiative included targeted digital campaigns across key states, compelling visual assets (notably an infographic featuring a pill-shaped rocket ship), and streamlined messaging emphasizing the role of generics in reducing prescription costs.

Skills

Project Details

Model B executed a comprehensive brand refresh and digital grassroots campaign for AAM, a stagnant organization struggling to engage stakeholders on generic and biosimilar medication legislation. The initiative included targeted digital campaigns across key states, compelling visual assets (notably an infographic featuring a pill-shaped rocket ship), and streamlined messaging emphasizing the role of generics in reducing prescription costs.

Skills

Project Details