
Full service creative production company helping brands maximise the impact of their marketing content
&FRIENDS&FRIENDS was founded in London in 2016, with a clear sense of purpose; to tell powerful human stories with love and conviction. Today we’re as committed as ever, with award-winning work across tv, digital and socials. With in-house Creative, Production and Editing teams we approach every project individually – from content strategy and creative concepting to delivery of assets into any market.
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Campari
&FRIENDS created cinematic content for Campari's Cannes Film Festival partnership, featuring Danish actor Mads Mikkelsen in a 72-second short film shot on location inside the Palais during the 2025 Cannes Film Festival. Directed by award-winning filmmaker Martin Werner, the team delivered within 36 hours post-shoot.
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BBC & Türkiye Tourism
&FRIENDS created a multi-episode travel documentary series to reposition Türkiye as a year-round destination. The production showcased authentic, lesser-known regions with cinematic storytelling and local guides exploring their own communities across a 10-day filming schedule covering 1000+ kilometers.
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Mitchum
&FRIENDS created a comprehensive campaign supporting Mitchum's 2024 brand evolution with the campaign line 'Just Mitchum'. Over a two-day shoot in Romania, the team captured authentic moments featuring diverse individuals engaging in meaningful life experiences while highlighting the product's 48hr efficacy.
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Arena
&FRIENDS created key visual assets and campaign content for Arena ahead of the Paris 2024 Olympics. Athletes were transformed into 'superheroes' with graphic styling, while photography and videography crews worked in tandem during a single shoot day in Romania. Brief to delivery was completed in three weeks.
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Helly Hansen
&FRIENDS created cinematic video and photography assets for Helly Hansen's partnership with American Magic sailing team. Two documentary-style pieces were produced—one showcasing athletes' training and competition, another highlighting technical product development—filmed across Barcelona and Oslo.
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Vodafone
&FRIENDS created a comprehensive global launch asset suite for AIRA's first proprietary heat pump product. The team established the brand's video style through live-action content emphasizing Scandinavian design and user benefits, captured in a single-day shoot in Sweden.
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The Body Shop
&FRIENDS produced a short-form documentary series showcasing the producers, farmers, and artisans behind The Body Shop's fair trade program. Filmed across Kenya, Nepal, and Ghana over three weeks, the content celebrated the people and communities involved in what The Body Shop positioned as the cosmetics industry's largest fair trade initiative.
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Aperol
&FRIENDS created a comprehensive content toolkit for Aperol's ready-to-serve product line including two TVCs promoting 'Aperol Ready to Serve' and 'Aperol Freshly Made Spritz'. Directed by Tom Wakening across three shoot days in Rome with multiple production units capturing video and stills simultaneously.
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Whistlepig & Oath Gin
&FRIENDS created a multimedia campaign for a collaborative product launch featuring F1 champion Valtteri Bottas. Two creative concepts were developed, repositioning Bottas as both an inspirational speaker and entertainment personality. Production took place in Monaco with a deliberate lo-fi aesthetic, completing both films in a single day.
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Campari
&FRIENDS created a cinematic content suite celebrating Campari's historical connection to cinema and bartending culture. Four distinct films were produced, each styled after different cinematic genres, with bartenders serving as lead actors. All four sets were constructed within a single studio space and completed in one production day.
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BBC & Türkiye Tourism
&FRIENDS produced two documentary films following a photographer through Türkiye's diverse landscapes. The films 'Warm' and 'Cool' were designed to showcase the country's energy and hospitality. Production involved a 10-day shoot across multiple locations with a lean crew emphasizing authentic, mood-driven storytelling.
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Brand Scotland & BBC
&FRIENDS created the fourth installment in Brand Scotland's campaign series featuring Sarah Clark, an Edinburgh-based professional who relocated from New York. The two-day shoot captured both the grand and intimate aspects of Scotland, positioning it as a destination for career opportunities and community.
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Feather Insurance
&FRIENDS created Feather's inaugural brand campaign comprising both still photography and video assets. A distinctive visual identity was developed using a simple stripped-back studio aesthetic with strategic propping to bring different insurance product offerings to life, all captured in a single shoot day.
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Chapel Down
&FRIENDS created a comprehensive collection of premium social media assets featuring product-led vignettes and lifestyle-driven campaign content. The deliverables formed a cohesive content ecosystem uniting product, craft, and lifestyle under one visual identity for seasonal promotions.
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Revlon
&FRIENDS created comprehensive global launch assets for Revlon's Curve fragrance rebrand around the 'See Where It Takes You' theme. Filmed over two days in Tenerife with director Sakari Lerkkannen, the production captured an inspiring, upbeat aesthetic reflecting post-pandemic sentiments of freedom.
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BBC & Hyundai
&FRIENDS created a documentary exploring how Hyundai and global partners are implementing circular economy principles. Featuring three experts from diverse fields, filming took place across three continents—Greece, the UK, and South Korea—with international teams managing production.
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Dreams
&FRIENDS created a comprehensive content bank featuring photography, video, and GIF assets for the TheraPur brand page launch. A two-day studio shoot in natural daylight evoked lightness and calm aligned with the brand's cooling comfort positioning, generating motion-led video assets optimized for multiple digital channels.
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Thunes
&FRIENDS created a brand film and photography suite for Thunes showcasing the ease of making cross-border payments. A South African location was identified to authentically represent multiple countries including Mexico and Singapore. Working with BAFTA award-winning director Michael J. Ferns, filming was completed across two days.
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Elizabeth Arden
&FRIENDS created comprehensive campaign assets for two distinct fragrance launches working with award-winning director Sakari Lerkkanen. The production generated 150+ assets from a two-day shoot, delivered in multiple formats, aspect ratios and channel specs for multiple international markets.
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Qatar Tourism & BBC
&FRIENDS created a television spot and film series showcasing Qatar's culture, contemporary art, food scene, and adventure activities featuring supermodel Jodie Kidd as presenter. The production balanced documentary feel with cinematic polish using in-house creative team alongside global freelancer community specialists.
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Aperol
&FRIENDS created a comprehensive content suite showcasing Aperol as an ideal winter beverage centered on togetherness and conviviality. Production across two days in the Italian Alps generated 230 total assets including stills, video, boomerangs, GIFs, and TikTok reels with a modular approach for market selection.
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Brand USA & Euronews
&FRIENDS created a presenter-led travel series exploring the Civil Rights Trail through the American South featuring writer Johny Pitts. The production examined cultural heritage including food, art, and music, with the first episode completed within five weeks of project initiation.
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Grand Marnier
&FRIENDS created a multi-episode online video series for Grand Marnier featuring industry experts in discussion-based format with an organic, natural aesthetic. All three episodes plus supporting content including drinks-making films and stills were captured in a single day shoot.
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Creme of Nature
&FRIENDS created video and still-life social assets to support Creme of Nature's UK launch and activation. With only two weeks of pre-production, the team conducted consumer research and executed a one-day shoot with two studio spaces and three camera units, featuring specialized hair, makeup, and styling teams.
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Ryobi
&FRIENDS served as production partner with McCann Global to create a comprehensive global launch campaign for the Ryobi One+ tool range. From a three-day production shoot, the team supplied multiple European markets with over 400 assets including two TVCs, campaign photography, and social video.
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Mitchum
&FRIENDS developed a through-the-line campaign with TVC, social assets, photography, and POS collateral leveraging live music partnerships. Produced with BAFTA-winning director Michael J Ferns in South Africa within a three-month timeline, achieving 4.7% total brand growth versus category decline.
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Campari
&FRIENDS created a global documentary series examining how contemporary issues impact the bartending industry, in collaboration with Campari's Creative Director Monica Berg. The team handled research, creative development, and full production across three seasons, filming in over 20 countries.
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Vodafone
&FRIENDS created comprehensive global launch materials for Curve, the smart bike light with built-in GPS tracker. The team handled production across multiple formats including CGI, photography, and video content, managing the entire workflow from concept through delivery.
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Vodafone
&FRIENDS created comprehensive launch assets for Vodafone's pet tracking device featuring real-life pet adventures through authentic imagery. The full project from brief to delivery was completed in eight weeks across two production days, including lifestyle photography, CGI elements, and key visuals.
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BBC & Croatia Tourism
&FRIENDS created three films and accompanying articles showcasing Croatia's culinary scene, wine offerings, and adventure opportunities. The production featured imaginative editing with clever transitions and luscious sound design to create a sensory journey without relying on a presenter format.
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Cinzano
&FRIENDS created a comprehensive content suite positioning Cinzano as 'the perfect companion for cocktails' including videos, stills, and GIFs. The two-day shoot spanned London and Milan featuring Master Mixologist Giorgio Bargiani, emphasizing product versatility through storytelling.
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Audemars Piguet
&FRIENDS created a documentary-style film for the 11.59 watch collection centered on 'pivotal moments', featuring legendary music producer Gilles Peterson with emerging artist Skinny Pelembe. The team handled talent sourcing, concept development, and full delivery within four weeks.
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Audi & National Geographic
&FRIENDS created an original travel documentary series for Audi's e-tron launch featuring National Geographic explorer Dr. Leslie Dewan. The ambitious seven-month production delivered 5 episodes across 6 countries with 125+ deliverables, completing the first episode in just 4 weeks from brief.
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Vodafone
&FRIENDS developed a comprehensive global launch campaign for Vodafone's Curve smart tracker including product launch film, CGI assets, social content, and global campaign reversioning. The team produced 250+ deliverables per campaign and created a reusable production framework for consistent brand execution.
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Subaru & National Geographic
&FRIENDS produced a comprehensive multimedia campaign including a TVC, six broadcast idents, and photography suite within a six-week timeline. The project was executed in two phases with the first delivering 2 idents and photography before Christmas, and the second completing 4 idents plus the full TV spot.
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Vodafone & Disney
&FRIENDS developed a comprehensive launch campaign for the Vodafone Neo children's smartwatch featuring Disney character integration. The team created 250 deliverables including CGI, photography, and video content with the main promotional film distributed as a TVC across multiple global markets.
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