&FRIENDS

Full service creative production company helping brands maximise the impact of their marketing content

Est.2016
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212
&FRIENDS&FRIENDS

About &FRIENDS

About &FRIENDS

&FRIENDS was founded in London in 2016, with a clear sense of purpose; to tell powerful human stories with love and conviction. Today we’re as committed as ever, with award-winning work across tv, digital and socials. With in-house Creative, Production and Editing teams we approach every project individually – from content strategy and creative concepting to delivery of assets into any market.

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Campari logo
Business Case

72-Second Cinematic Film Delivered 36 Hours Post-Shoot Featuring Mads Mikkelsen

Campari

&FRIENDS created cinematic content for Campari's Cannes Film Festival partnership, featuring Danish actor Mads Mikkelsen in a 72-second short film shot on location inside the Palais during the 2025 Cannes Film Festival. Directed by award-winning filmmaker Martin Werner, the team delivered within 36 hours post-shoot.

Key Results
  • 72-second cinematic film
  • 36-hour post-shoot delivery
  • A-list talent (Mads Mikkelsen)

Skills

Consumer Goods
Industry

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May 1, 2025
Self Reported
BBC & Türkiye Tourism logo
Business Case

10-Day Documentary Shoot Covering 1,000+ Kilometers Across Türkiye

BBC & Türkiye Tourism

&FRIENDS created a multi-episode travel documentary series to reposition Türkiye as a year-round destination. The production showcased authentic, lesser-known regions with cinematic storytelling and local guides exploring their own communities across a 10-day filming schedule covering 1000+ kilometers.

Key Results
  • 10-day filming schedule
  • 1000+ kilometers covered
  • Multiple episodes

Skills

Travel & Tourism
Industry

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Jan 1, 2025
Self Reported
Mitchum logo
Business Case

2-Day Romania Shoot Delivering Global TVC & Photography Suite

Mitchum

&FRIENDS created a comprehensive campaign supporting Mitchum's 2024 brand evolution with the campaign line 'Just Mitchum'. Over a two-day shoot in Romania, the team captured authentic moments featuring diverse individuals engaging in meaningful life experiences while highlighting the product's 48hr efficacy.

Key Results
  • TVC production
  • 2-day shoot
  • Global launch assets

Skills

Consumer Goods
Industry
HR Operations
Skill

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Aug 1, 2024
Self Reported
Arena logo
Business Case

Paris 2024 Olympics Campaign Delivered in 3 Weeks From Brief

Arena

&FRIENDS created key visual assets and campaign content for Arena ahead of the Paris 2024 Olympics. Athletes were transformed into 'superheroes' with graphic styling, while photography and videography crews worked in tandem during a single shoot day in Romania. Brief to delivery was completed in three weeks.

Key Results
  • 3-week turnaround
  • Key visual assets
  • Hero film production

Skills

Retail
Industry

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Jul 1, 2024
Self Reported
Helly Hansen logo
Business Case

2 Documentaries Filmed Across Barcelona & Oslo for Sailing Partnership

Helly Hansen

&FRIENDS created cinematic video and photography assets for Helly Hansen's partnership with American Magic sailing team. Two documentary-style pieces were produced—one showcasing athletes' training and competition, another highlighting technical product development—filmed across Barcelona and Oslo.

Key Results
  • 2 documentaries
  • Multi-location production (Barcelona, Oslo)
  • Supporting asset suite

Skills

Retail
Industry

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Jul 1, 2024
Self Reported
Vodafone logo
Business Case

6 Modular 15-Second Videos Captured in Single-Day Sweden Shoot

Vodafone

&FRIENDS created a comprehensive global launch asset suite for AIRA's first proprietary heat pump product. The team established the brand's video style through live-action content emphasizing Scandinavian design and user benefits, captured in a single-day shoot in Sweden.

Key Results
  • 6 modular 15-second video assets
  • Campaign photography
  • Social media content

Skills

Technology
Industry

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Jun 1, 2024
Self Reported
The Body Shop logo
Business Case

3 Hero Films Shot Across Kenya, Nepal & Ghana in 3 Weeks

The Body Shop

&FRIENDS produced a short-form documentary series showcasing the producers, farmers, and artisans behind The Body Shop's fair trade program. Filmed across Kenya, Nepal, and Ghana over three weeks, the content celebrated the people and communities involved in what The Body Shop positioned as the cosmetics industry's largest fair trade initiative.

Key Results
  • 3 hero films
  • Multiple profile films
  • 3 countries filmed

Skills

Consumer Goods
Industry

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Jun 1, 2024
Self Reported
Aperol logo
Business Case

2 TVCs & Social Content Suite From 3-Day Rome Production

Aperol

&FRIENDS created a comprehensive content toolkit for Aperol's ready-to-serve product line including two TVCs promoting 'Aperol Ready to Serve' and 'Aperol Freshly Made Spritz'. Directed by Tom Wakening across three shoot days in Rome with multiple production units capturing video and stills simultaneously.

Key Results
  • 2 TVCs
  • 3-day shoot in Rome
  • Social media reels and GIFs

Skills

Consumer Goods
Industry
Social Media Marketing
Skill

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May 1, 2024
Self Reported
Whistlepig & Oath Gin logo
Business Case

2 Video Concepts With F1 Champion Valtteri Bottas Shot in Single Day

Whistlepig & Oath Gin

&FRIENDS created a multimedia campaign for a collaborative product launch featuring F1 champion Valtteri Bottas. Two creative concepts were developed, repositioning Bottas as both an inspirational speaker and entertainment personality. Production took place in Monaco with a deliberate lo-fi aesthetic, completing both films in a single day.

Key Results
  • 2 video concepts
  • Celebrity talent (Valtteri Bottas)
  • Monaco production

Skills

Consumer Goods
Industry

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May 1, 2024
Self Reported
Campari logo
Business Case

4 Genre-Styled Films Produced in Single Studio Day

Campari

&FRIENDS created a cinematic content suite celebrating Campari's historical connection to cinema and bartending culture. Four distinct films were produced, each styled after different cinematic genres, with bartenders serving as lead actors. All four sets were constructed within a single studio space and completed in one production day.

Key Results
  • 4 films produced
  • Single-day production
  • Genre-specific visual treatments

Skills

Consumer Goods
Industry

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May 1, 2024
Self Reported
BBC & Türkiye Tourism logo
Business Case

2 Immersive Documentary Films From 10-Day Multi-Location Shoot

BBC & Türkiye Tourism

&FRIENDS produced two documentary films following a photographer through Türkiye's diverse landscapes. The films 'Warm' and 'Cool' were designed to showcase the country's energy and hospitality. Production involved a 10-day shoot across multiple locations with a lean crew emphasizing authentic, mood-driven storytelling.

Key Results
  • 2 complete films
  • 10-day shoot
  • Multiple locations

Skills

Travel & Tourism
Industry

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Apr 1, 2024
Self Reported
Brand Scotland & BBC logo
Business Case

TVC & Online Series From 2-Day Shoot Showcasing Scotland Relocation Story

Brand Scotland & BBC

&FRIENDS created the fourth installment in Brand Scotland's campaign series featuring Sarah Clark, an Edinburgh-based professional who relocated from New York. The two-day shoot captured both the grand and intimate aspects of Scotland, positioning it as a destination for career opportunities and community.

Key Results
  • TVC production
  • Online video series
  • 2-day shoot

Skills

Travel & Tourism
Industry

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Apr 1, 2024
Self Reported
Feather Insurance logo
Business Case

Full Brand Campaign Photography & Video Delivered From Single Shoot Day

Feather Insurance

&FRIENDS created Feather's inaugural brand campaign comprising both still photography and video assets. A distinctive visual identity was developed using a simple stripped-back studio aesthetic with strategic propping to bring different insurance product offerings to life, all captured in a single shoot day.

Key Results
  • Photography suite
  • Video assets
  • Single-day shoot

Skills

Financial Services
Industry
Brand Design
Skill

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Mar 1, 2024
Self Reported
Chapel Down logo
Business Case

15-Second & 6-Second Lifestyle Films Creating Year-Round Content Ecosystem

Chapel Down

&FRIENDS created a comprehensive collection of premium social media assets featuring product-led vignettes and lifestyle-driven campaign content. The deliverables formed a cohesive content ecosystem uniting product, craft, and lifestyle under one visual identity for seasonal promotions.

Key Results
  • Product-focused short films
  • 15-second and 6-second lifestyle films
  • Seasonal content (summer & Christmas)

Skills

Consumer Goods
Industry
Social Media Marketing
Skill

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Mar 1, 2024
Self Reported
Revlon logo
Business Case

Global Rebrand TVC & Photography From 2-Day Tenerife Shoot

Revlon

&FRIENDS created comprehensive global launch assets for Revlon's Curve fragrance rebrand around the 'See Where It Takes You' theme. Filmed over two days in Tenerife with director Sakari Lerkkannen, the production captured an inspiring, upbeat aesthetic reflecting post-pandemic sentiments of freedom.

Key Results
  • TVC production
  • Photography
  • Key visuals

Skills

Consumer Goods
Industry
Brand Design
Skill

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Feb 1, 2024
Self Reported
BBC & Hyundai logo
Business Case

Global Documentary Filmed Across 3 Continents Featuring 3 Industry Experts

BBC & Hyundai

&FRIENDS created a documentary exploring how Hyundai and global partners are implementing circular economy principles. Featuring three experts from diverse fields, filming took place across three continents—Greece, the UK, and South Korea—with international teams managing production.

Key Results
  • 3 continents filmed
  • 3 expert features
  • Global documentary production

Skills

Automotive
Industry

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Feb 1, 2024
Self Reported
Dreams logo
Business Case

2-Day Studio Shoot Generating Photography, Video & GIF Asset Bank

Dreams

&FRIENDS created a comprehensive content bank featuring photography, video, and GIF assets for the TheraPur brand page launch. A two-day studio shoot in natural daylight evoked lightness and calm aligned with the brand's cooling comfort positioning, generating motion-led video assets optimized for multiple digital channels.

Key Results
  • Photography suite
  • Video content
  • GIF assets

Skills

Retail
Industry
Process Improvement
Skill

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Jan 1, 2024
Self Reported
Thunes logo
Business Case

Brand Film Representing Multiple Countries Shot in 2 Days With BAFTA Director

Thunes

&FRIENDS created a brand film and photography suite for Thunes showcasing the ease of making cross-border payments. A South African location was identified to authentically represent multiple countries including Mexico and Singapore. Working with BAFTA award-winning director Michael J. Ferns, filming was completed across two days.

Key Results
  • Brand film
  • Photography suite
  • 2-day shoot

Skills

Financial Services
Industry

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Jan 1, 2024
Self Reported
Elizabeth Arden logo
Business Case

150+ Assets Generated From 2-Day Shoot for Dual Fragrance Launch

Elizabeth Arden

&FRIENDS created comprehensive campaign assets for two distinct fragrance launches working with award-winning director Sakari Lerkkanen. The production generated 150+ assets from a two-day shoot, delivered in multiple formats, aspect ratios and channel specs for multiple international markets.

Key Results
  • 150+ assets generated
  • 2-day shoot
  • Multiple international markets

Skills

Consumer Goods
Industry
Mobile Development
Skill

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Jan 1, 2024
Self Reported
Qatar Tourism & BBC logo
Business Case

TVC & Documentary Series Featuring Jodie Kidd Across Qatar

Qatar Tourism & BBC

&FRIENDS created a television spot and film series showcasing Qatar's culture, contemporary art, food scene, and adventure activities featuring supermodel Jodie Kidd as presenter. The production balanced documentary feel with cinematic polish using in-house creative team alongside global freelancer community specialists.

Key Results
  • TVC production
  • Online documentary series
  • Celebrity presenter

Skills

Travel & Tourism
Industry

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Nov 1, 2023
Self Reported
Aperol logo
Business Case

230 Assets Including TikTok Reels From 2-Day Italian Alps Production

Aperol

&FRIENDS created a comprehensive content suite showcasing Aperol as an ideal winter beverage centered on togetherness and conviviality. Production across two days in the Italian Alps generated 230 total assets including stills, video, boomerangs, GIFs, and TikTok reels with a modular approach for market selection.

Key Results
  • 230 total assets
  • 2-day shoot in Italian Alps
  • TikTok reels

Skills

Consumer Goods
Industry
Social Media Marketing
Skill

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Nov 1, 2023
Self Reported
Brand USA & Euronews logo
Business Case

Civil Rights Trail Series With First Episode Delivered in 5 Weeks

Brand USA & Euronews

&FRIENDS created a presenter-led travel series exploring the Civil Rights Trail through the American South featuring writer Johny Pitts. The production examined cultural heritage including food, art, and music, with the first episode completed within five weeks of project initiation.

Key Results
  • 5-week delivery
  • Series treatment development
  • Cultural documentary

Skills

Travel & Tourism
Industry

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Oct 1, 2023
Self Reported
Grand Marnier logo
Business Case

3 Episodes Plus Supporting Content Captured in Single Day Shoot

Grand Marnier

&FRIENDS created a multi-episode online video series for Grand Marnier featuring industry experts in discussion-based format with an organic, natural aesthetic. All three episodes plus supporting content including drinks-making films and stills were captured in a single day shoot.

Key Results
  • 3 episodes
  • Supporting content
  • Single-day shoot

Skills

Consumer Goods
Industry

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Sep 1, 2023
Self Reported
Creme of Nature logo
Business Case

UK Launch Assets From 3-Camera Setup With 2-Week Pre-Production

Creme of Nature

&FRIENDS created video and still-life social assets to support Creme of Nature's UK launch and activation. With only two weeks of pre-production, the team conducted consumer research and executed a one-day shoot with two studio spaces and three camera units, featuring specialized hair, makeup, and styling teams.

Key Results
  • 2-week pre-production
  • 3 camera units
  • 2 studio spaces

Skills

Consumer Goods
Industry
Research
Skill

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Sep 1, 2023
Self Reported
Ryobi logo
Business Case

400+ Assets & 2 TVCs Delivered From 3-Day Shoot for European Markets

Ryobi

&FRIENDS served as production partner with McCann Global to create a comprehensive global launch campaign for the Ryobi One+ tool range. From a three-day production shoot, the team supplied multiple European markets with over 400 assets including two TVCs, campaign photography, and social video.

Key Results
  • 400+ assets
  • 2 TVCs
  • 3-day shoot

Skills

Manufacturing
Industry

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Aug 1, 2023
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Mitchum logo
Business Case

4.7% Brand Growth vs Category Decline From 3-Month Campaign

Mitchum

&FRIENDS developed a through-the-line campaign with TVC, social assets, photography, and POS collateral leveraging live music partnerships. Produced with BAFTA-winning director Michael J Ferns in South Africa within a three-month timeline, achieving 4.7% total brand growth versus category decline.

Key Results
  • 4.7% brand growth vs category decline
  • 3-month timeline
  • Best-in-class brand lift (YouTube)

Skills

Consumer Goods
Industry

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Jul 1, 2023
Self Reported
Campari logo
Business Case

3-Season Documentary Series Filmed Across 20+ Countries

Campari

&FRIENDS created a global documentary series examining how contemporary issues impact the bartending industry, in collaboration with Campari's Creative Director Monica Berg. The team handled research, creative development, and full production across three seasons, filming in over 20 countries.

Key Results
  • 3 seasons
  • 20+ countries filmed
  • End-to-end production

Skills

Consumer Goods
Industry
Research
Skill

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Jun 1, 2023
Self Reported
Vodafone logo
Business Case

Global Launch Film, CGI & Photography for Smart Bike Tracker

Vodafone

&FRIENDS created comprehensive global launch materials for Curve, the smart bike light with built-in GPS tracker. The team handled production across multiple formats including CGI, photography, and video content, managing the entire workflow from concept through delivery.

Key Results
  • Launch film
  • CGI assets
  • Photography

Skills

Technology
Industry

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Jun 1, 2023
Self Reported
Vodafone logo
Business Case

Complete Pet Tracker Launch Campaign Delivered in 8 Weeks

Vodafone

&FRIENDS created comprehensive launch assets for Vodafone's pet tracking device featuring real-life pet adventures through authentic imagery. The full project from brief to delivery was completed in eight weeks across two production days, including lifestyle photography, CGI elements, and key visuals.

Key Results
  • 8-week delivery
  • 2 production days
  • Lifestyle photography

Skills

Technology
Industry

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May 1, 2023
Self Reported
BBC & Croatia Tourism logo
Business Case

3 Films With Immersive Sound Design Showcasing Croatian Tourism

BBC & Croatia Tourism

&FRIENDS created three films and accompanying articles showcasing Croatia's culinary scene, wine offerings, and adventure opportunities. The production featured imaginative editing with clever transitions and luscious sound design to create a sensory journey without relying on a presenter format.

Key Results
  • 3 films
  • Written articles
  • Sophisticated editing

Skills

Travel & Tourism
Industry

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May 1, 2023
Self Reported
Cinzano logo
Business Case

2-Day London & Milan Shoot With Master Mixologist Giorgio Bargiani

Cinzano

&FRIENDS created a comprehensive content suite positioning Cinzano as 'the perfect companion for cocktails' including videos, stills, and GIFs. The two-day shoot spanned London and Milan featuring Master Mixologist Giorgio Bargiani, emphasizing product versatility through storytelling.

Key Results
  • 2-day shoot
  • London and Milan locations
  • Video, photography, GIFs

Skills

Consumer Goods
Industry

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Apr 1, 2023
Self Reported
Audemars Piguet logo
Business Case

Documentary With Gilles Peterson Delivered in 4 Weeks

Audemars Piguet

&FRIENDS created a documentary-style film for the 11.59 watch collection centered on 'pivotal moments', featuring legendary music producer Gilles Peterson with emerging artist Skinny Pelembe. The team handled talent sourcing, concept development, and full delivery within four weeks.

Key Results
  • 4-week delivery
  • High-profile talent
  • Documentary-style content

Skills

Luxury
Industry
Procurement
Skill
Talent Acquisition
Skill

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Mar 1, 2023
Self Reported
Audi & National Geographic logo
Business Case

5 Episodes Across 6 Countries With 125+ Deliverables, First Episode in 4 Weeks

Audi & National Geographic

&FRIENDS created an original travel documentary series for Audi's e-tron launch featuring National Geographic explorer Dr. Leslie Dewan. The ambitious seven-month production delivered 5 episodes across 6 countries with 125+ deliverables, completing the first episode in just 4 weeks from brief.

Key Results
  • 5 episodes
  • 6 countries
  • 125+ deliverables

Skills

Automotive
Industry

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Mar 1, 2023
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Vodafone logo
Business Case

250+ Deliverables Per Campaign With Reusable Global Production Framework

Vodafone

&FRIENDS developed a comprehensive global launch campaign for Vodafone's Curve smart tracker including product launch film, CGI assets, social content, and global campaign reversioning. The team produced 250+ deliverables per campaign and created a reusable production framework for consistent brand execution.

Key Results
  • 250+ deliverables per campaign
  • CGI, photography, video
  • Global market reversioning

Skills

Technology
Industry
Social Media Marketing
Skill

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Feb 1, 2023
Self Reported
Subaru & National Geographic logo
Business Case

1 TVC & 6 Broadcast Idents Delivered in 6-Week Timeline

Subaru & National Geographic

&FRIENDS produced a comprehensive multimedia campaign including a TVC, six broadcast idents, and photography suite within a six-week timeline. The project was executed in two phases with the first delivering 2 idents and photography before Christmas, and the second completing 4 idents plus the full TV spot.

Key Results
  • 6-week timeline
  • 1 TVC
  • 6 broadcast idents

Skills

Automotive
Industry

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Jan 1, 2023
Self Reported
Vodafone & Disney logo
Business Case

250 Deliverables Including Global TVC for Disney-Partnered Kids Smartwatch

Vodafone & Disney

&FRIENDS developed a comprehensive launch campaign for the Vodafone Neo children's smartwatch featuring Disney character integration. The team created 250 deliverables including CGI, photography, and video content with the main promotional film distributed as a TVC across multiple global markets.

Key Results
  • 250 deliverables
  • CGI product renders
  • Global TVC distribution

Skills

Technology
Industry

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Nov 1, 2022
Self Reported
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Human Cloud is a global workforce advisory firm that helps Fortune 500 companies future-proof their workforces through cloud-driven talent solutions. Led by CEO Matthew Mottola and Head of Enterprise Strategy Tony Buffum, the firm has been at the forefront of AI, talent platforms, and enterprise adoption since 2012.

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