Challenge: The hiring market shifted over the past quarter, creating uncertainty for employers and job seekers. Organizations needed clearer visibility into trends such as AI’s impact on hiring and sector-specific market changes. They also needed actionable guidance to adjust Q4 hiring strategies. Without consolidated insights, planning and decision-making risked being reactive. Solution: A Q4 Hiring Newsletter was produced as a downloadable resource to provide in-depth analysis and expert insights. The content covered topics including AI in hiring, staffing for major events, and market insights across multiple sectors. It also promoted an accompanying 2026 Market Trend Report & Salary Guide with salary benchmarks and hiring insights. The resource was delivered through a form-based download experience. Results: The page offered access to a Q4 talent strategy playbook and a 2026 trend report intended to guide hiring strategy. It highlighted coverage of multiple industries and disciplines and emphasized AI-related compliance and ethical considerations impacting hiring. The only quantified outcome presented was that the 2026 outlook article was based on a survey of over 1,000 professionals. No additional performance or business-impact results were stated.

Skills

Project Details

The company wanted to highlight Black History Month in a way that encouraged continued learning about anti-racism beyond February. Readers needed a curated, approachable set of recommendations spanning multiple genres and interests. The challenge was to provide a concise list that celebrated Black voices and stories while also offering clear next steps for where to buy. The team compiled a list of 12 book recommendations featuring Black authors and Black experiences, including novels, non-fiction, and memoirs. Each entry included a short description to help readers choose based on themes and plot. The article also encouraged readers to support Black-owned bookstores and provided a callout to additional external reading lists. The article delivered 12 specific book recommendations for Black History Month and positioned the list as a starting point for diversifying readers’ ongoing reading habits. It also pointed readers to expanded lists from Barnes & Nobles and the National Museum of African American History and Culture for more options. No business performance outcomes (e.g., savings, growth, or conversion) were reported.

Skills

Project Details

Event environments required fast-paced, high-volume support where staff stayed calm, communicated clearly, and handled real-time issues. Attendees often met event staff first, so each interaction set the tone for the entire experience. Roles also shifted quickly on event day, requiring adaptability when lines grew, badges failed to scan, or responsibilities changed. Career Group Events staffed large events such as brand activations, product launches, conventions, and sporting events with customer-service-oriented talent. The team placed staff into roles like brand ambassadors, registration and check-in, directional support, and product specialists. They emphasized professionalism, clear communication, and flexibility so teams could pivot on-site as event conditions changed. The approach supported events serving thousands of guests per shift while maintaining composure and efficiency under pressure. Customer-service-experienced staff translated skills from retail and hospitality into effective line management, badge distribution, and guest guidance. Event work also offered flexible commitments, ranging from short weekend shifts to multi-week assignments.

Skills

Project Details