The Wikimedia Foundation needed policymakers to consider Wikipedia when drafting internet regulation, since well-meaning laws could inadvertently put public-interest projects at risk. Most policymakers didn’t have Wikipedia top of mind during policy development. The team also needed a way to explain the Wikipedia Test quickly and clearly in a busy, high-traffic event setting. They aimed to capture attention and invite participation and feedback from allied organizations. The Wikimedia Foundation partnered with a design team to transform the Wikipedia Test into an interactive card game for RightsCon 2025 in Taiwan. The game asked players to match real-world policies with unintended consequences, such as volunteer surveillance or censorship. Playful, visually arresting illustrations helped the concept land while still conveying the seriousness of the stakes. The same illustration system was also adapted into booth posters with bold prompts to draw people in. At RightsCon 2025, the booth stood out and drew people to stop, interact, and play the game. Attendees commented that the format was fun, original, and easy to understand, and that it made them consider impacts they hadn’t thought about before. After the event, the Foundation reused the posters and cards at SXSW and continued the campaign digitally with additional assets and animations targeting policymakers. The partnership also helped a five-person creative team increase output to support needs across advocacy, fundraising, product, and the broader volunteer community.

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The customer faced a sharp increase in creative demand, with project volume expected to grow 2–3x within months. A lean creative team struggled to keep up while maintaining premium branding and speed of product rollouts. Early tests with off-the-shelf AI tools did not deliver meaningful efficiency. Limited workflow integration, unclear AI governance, and heavy manual editing created friction and put consistency at risk. A three-phase engagement was implemented to move from opportunity discovery to confident AI adoption in daily workflows. First, an AI diagnostic assessed the creative organization through surveys, stakeholder interviews, and workflow mapping to pinpoint the highest-impact areas for AI integration. Next, foundational training equipped the team with best-in-class tools and practical coaching they could apply immediately. Finally, a custom Figma plugin was built and deployed to automate one-click creation of branded asset variants, supported by documentation and training for long-term use. The program identified +70% productivity gains in content production through AI and template automation. It also surfaced 15+ high-impact AI and automation opportunities across copy, design, and video production to reduce repetitive work and speed delivery. The team completed 15+ hours of workshops and live coaching and reported higher confidence in using AI while maintaining brand accuracy. The custom Figma automation provided a scalable foundation to support the expected 2–3x increase in project volume.

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A Fortune 500 software company with over 15,000 global employees struggled to scale AI tool adoption consistently. A small group of early adopters tested tools, but practices were not standardized or widely understood. Roughly 40% of employees said they did not have time to explore AI, and others questioned reliability and day-to-day value. Leadership also lacked clear expectations and role-specific guidance to build confidence in everyday use. A company-wide AI transformation initiative was designed and delivered to increase adoption and trust. The rollout used a three-phase approach that blended strategic planning, learning experience design, and creative production. Narrative-driven, multi-platform storytelling campaigns were produced, including 5+ live-action short-form videos showcasing real-world use cases. A multi-platform Digital Academy was launched with five persona-based learning paths and was supported by a 20-week project management office to manage alignment, testing, and outcomes validation. Within months, the company doubled its initial adoption target and drove AI use across functions. Nearly 80% of employees actively used AI in daily workflows. Training completion rates exceeded 85%, outperforming prior internal benchmarks. The initiative also produced a 40-percentage point surge in AI adoption and established a foundation for scaling AI enablement through role-relevant guidance and on-demand learning.

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A Fortune 500 tech company with strict security and compliance standards wanted to explore how AI could accelerate asset production. Creative teams had experimented with AI tools but struggled to move toward regular usage. Employees lacked clarity on what was allowed, how to fit AI into their workflows, and whether outputs would meet quality expectations. Job security concerns and uncertainty about policies added resistance, stalling adoption. A two-phase AI adoption program combined an organizational diagnostic with role-specific upskilling. The diagnostic used surveys and interviews to uncover adoption blockers and mapped workflows across design, copy, video, production, and editing. It identified high-impact use cases, quantified potential impact, and produced a roadmap with prioritized workflows and recommended tools. Role-specific workshops then taught prompting and image generation, reinforced through live Q&A coaching after each session. The engagement identified 25% efficiency gains in selected workflows, with early improvements in ideation, copywriting, and image sourcing. The diagnostic surfaced 15 high-impact AI use cases to focus experimentation and make adoption scalable. Teams received more than 10 hours of guided expert training tailored to key creative roles. Leadership also received a clear, actionable AI adoption roadmap to scale enablement responsibly.

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Amazon Home faced a growing bottleneck from an increasingly demanding photo shoot schedule while operating with a core team of eight and no room to add headcount. An influx of graphic design and production work clogged the backlog and pulled art directors away from photography projects. Production tasks like cropping, resizing, retouching photos, and creating banner ads slowed delivery. Their lone graphic designer worked 80-hour weeks to keep up. The team brought in an external partner to take over much of the production and design workload so art directors could refocus on photoshoots. Requests were routed through a dedicated project manager who reviewed each project, clarified requirements, and managed execution. The partner handled the majority of resizing and retouching needed for multiple placements across the Amazon platform, along with some banner ad production. Final files were delivered after review for Amazon teams to publish. Over a three-month window, the team regained control over their deliverables schedule and sped up output without increasing headcount. They saved at least 345 hours of work time while completing 20 projects. A total of 1,092 assets were delivered, helping accelerate throughput. The in-house graphic designer returned to a regular workweek, and art directors were able to focus on clearing the production backlog and advancing art direction on new projects.

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SecurityScorecard needed a distinctive printed comic book giveaway for RSA Conference 2024 in San Francisco. They wanted it to depict their expanded platform as a cohesive security ecosystem beyond ratings. The concept required an Avengers-inspired universe with ships, characters, and cyber threats visualized as villains. Maintaining a consistent illustration style across a high volume of images was challenging, especially with a 2D universe intended to support future 3D work. An AI-enhanced production workflow was implemented to create the comic book’s visual universe while keeping style cohesion. ChatGPT was used to support concept creation, drafting copy, and character style prompting aligned with industry research. Character sheets were developed and models were trained to keep characters consistent across angles and scenarios, followed by background scene creation as a QC framework. Assets were refined and combined into multiple scene variations, with post-production QC handled in tools like Photoshop and layout support in Figma. The project generated a high volume of cohesive visuals while maintaining strict brand alignment. A total of 500+ unique, cohesive images were produced for the comic book. Design time was reduced by 84.7% through the AI-enhanced approach. Brand consistency was maintained at 100%, and the customer provided a 5/5 satisfaction rating.

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Shopify’s Growth Workshop needed to keep a culture of rapid experimentation as the business expanded across more services, countries and products. The in-house design team already supported everything from brand campaigns to educational content and new features. That left limited bandwidth to action the best ideas across paid channels. The team also needed native versions of ads for platforms like Facebook, YouTube and TikTok. Shopify implemented an external creative production model with fast onboarding and a simple messaging platform to submit briefs. The approach provided designs within 24 hours and expanded creative capacity without hiring a large number of new designers. A dedicated creative project management layer ensured work stayed compliant with Shopify’s brand standards. Multiple designers contributed to each project, which introduced fresh perspectives while workflows became increasingly turnkey. Shopify delivered the volume of creative required to support constant testing and localization across channels. The team reduced bottlenecks that previously slowed experimentation and made it easier to run frequent, incremental tests. Shopify also lowered the internal time cost of producing assets, enabling riskier bets because failed experiments required less effort to execute. Multiple teams used the model to produce social ads, banner ads and landing pages at scale.

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Satair, a global aircraft component and service company with more than 1,200 employees across 10 locations, needed a high volume of presentation design for trade shows, customer meetings, and sales pitches. The team identified inconsistent branding in PowerPoint presentations and found that marketing could not meet all internal design demand. Requests came in from multiple departments and time zones without strict adherence to brand guidelines, creating high-quality but inconsistent outputs. Early in the partnership, no single internal owner led the process end-to-end. Satair appointed a marketing project manager to oversee and standardize presentation design as a single source of truth. The team established clearer brand guidelines and templates so global stakeholders could access and follow consistent rules across time zones. Dedicated project management and quality control reduced friction and helped ensure work matched agreed standards. This structure streamlined how design requests were managed and delivered. Satair maintained fast delivery with average 24–48 hour turnaround times for designs. Design projects earned an average NPS of 100. The team experienced very little back-and-forth on projects, which freed time for marketing to focus on other priorities. The improved process supported brand consistency across the organization as the partnership matured.

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Toast faced surging demand for high-quality visual assets as the company scaled rapidly. Their in-house creative team struggled to keep up with asset needs across multiple platforms. They also needed to maintain a consistent, elevated visual identity while supporting ongoing growth. Toast implemented a 3D-focused creative partnership to produce realistic product renders and engaging 3D animations for promotional videos. Collaboration was streamlined by working in Figma and setting clear milestones with frequent progress visibility for feedback and adjustments. The team also provided workfile access, tutorial videos, and live calls to help Toast’s designers understand the 3D workflow. A comprehensive asset library was built to serve as the foundation for future product visualizations. Toast reduced turnaround times for new 3D visualizations by reusing the asset library. The brand maintained consistent visuals across seven creative categories while scaling production. The work earned a 5/5 customer satisfaction rating and supported tight deadlines and product launches without sacrificing quality.

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