Nike Los Angeles needed support managing community gym partnerships while launching the Metcon 10 shoe. The team aimed to engage women across Los Angeles through immersive experiences tied to mind, body, and sport. The challenge included coordinating multiple fitness modalities and aligning community participation with a cohesive brand narrative. A program was implemented to manage community gym and studio partnerships and produce branded activations across Los Angeles. The rollout included strength, yoga, and mindfulness sessions designed around transforming stress into strength. Exclusive trainer seeding kits were distributed to community leaders, and a coordinated social media rollout featured LA women embodying the “victor” mindset. The campaign delivered five gym and studio activations across Los Angeles tied to the Metcon 10 launch. The partnership continued as a multi-year relationship that began in 2022 supporting Nike Holistic Fitness in Los Angeles. The effort connected community leaders, in-person programming, and social amplification into a unified activation series.

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Nike Los Angeles needed to manage community gym partnerships and deliver a cohesive launch for the Metcon 10 shoe. The campaign required local coordination across multiple gyms and studios in Los Angeles. It also needed programming that connected with women through a clear theme of transforming stress into strength. The team managed community gym partnerships and produced branded activations tied to the Metcon 10 launch. The campaign delivered strength, yoga, and mindfulness sessions across participating locations. It also supported community leaders with exclusive trainer seeding kits and coordinated a social media rollout featuring Los Angeles women. The launch was executed through five immersive gym and studio activations across Los Angeles. The partnership continued as a multi-year relationship that began in 2022. The campaign combined in-person programming, community leader support, and coordinated social amplification to support the Metcon 10 release.

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Infinity Marketing Team ran an ambitious lead generation program for State Farm Insurance that required reliable full production coverage. The program spanned pop-up events at sporting events, concerts, festivals, and similar venues. It needed consistent staffing and coordination to execute large-scale, multi-city activations. A staffing partnership was implemented to support the program’s execution. Recruiting, onboarding, and coordinating contractors were handled to ensure event teams were ready for deployments. The program also used personalized bobbleheads as a community connection tool for State Farm agents at events. The program operated with 20 activation teams traveling to 39 cities annually and delivered more than 1,000 event days annually. Over 200 contractors were recruited and onboarded to support the execution. The work contributed to record-setting lead generation results and multiple industry awards for marketing excellence.

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Infinity Marketing Team ran an ambitious lead generation program for State Farm Insurance that required reliable staffing at scale. The program operated as a traveling tour with pop-up events at sporting events, concerts, festivals, and similar venues. It needed consistent recruitment, onboarding, and coordination to support recurring activations across many locations. The effort had been running since 2022. A staffing partner was engaged to support the program end-to-end. The team recruited and onboarded contractors and coordinated field staffing for the traveling activations. It supported 20 activation teams that moved between cities for scheduled event days. The program also used personalized bobbleheads as a community connection tool for State Farm agents. The program staffed and coordinated over 200 contractors to support nationwide activations. It managed more than 1,000 event days annually while maintaining coverage across 39 cities each year. It successfully deployed 20 activation teams to execute pop-up events at major venues. The tour supported the ongoing lead generation effort for State Farm since 2022.

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Infinity Marketing Team ran an ambitious lead generation program for State Farm Insurance that required consistent, high-volume event execution. The program depended on pop-up activations at sporting events, concerts, festivals, and similar venues. It needed reliable staffing coverage across many locations and dates each year. Scaling the program demanded rapid recruiting and tight coordination of a large contractor workforce. A staffing partnership was implemented to support the program’s execution. The team recruited, onboarded, and coordinated over 200 contractors to staff the tour. It organized 20 activation teams that traveled to 39 cities annually. These teams delivered personalized bobbleheads as a community connection tool for State Farm agents. The program executed more than 1,000 event days annually since 2022. It supported record-setting lead generation results for the campaign. It also contributed to multiple industry awards for marketing excellence. The staffing and coordination approach enabled consistent delivery across cities and event venues.

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Nike needed to transport a very large number of students during school hours for a private concert event honoring students affected by the LA fires. The event, called The Assembly, brought together over 4,000 students from the Pasadena and Altadena school districts. Managing safe, coordinated transportation at that scale required tight logistics and accountability from start to finish. A comprehensive travel logistics plan was implemented to move students to and from the event. Student waivers were collected to support participation and safety requirements. Over 120 certified coach buses were sourced from across multiple states. Coordination was managed closely with both school districts to ensure students were safe and accounted for during loading and transport. The program successfully transported over 4,000 students from the Pasadena and Altadena school districts to the private concert experience. Over 120 certified coach buses were secured from multiple states to support the movement. School partners recognized the effort, with an assistant principal citing the hours and dedication that went into coordination and describing the experience as once-in-a-lifetime for students.

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Varonis needed to build brand awareness in the Boston area through a fully integrated marketing campaign. redpepper had execution covered in-house except for the experiential component. They needed a hands-on activation that fit the campaign concept and reached CISOs. An interactive pop-up experience called Varonis Park was implemented in Boston. The concept translated the idea that “dogs can be a lot like data” into an experiential format. CISOs visited the space to learn about Varonis’ product offerings while interacting with adoptable puppies. The activation ran for 10 days in Boston. CISOs engaged with product education during the pop-up experience. The campaign also resulted in 10 puppies being adopted.

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Nike needed comprehensive operational and ground support to execute multiple running activations across Los Angeles in 2024. The programming spanned pre-race, recovery, and relay formats with varied logistics and partner coordination needs. The customer also required consistent execution that supported six run crews across the city. Operational support was implemented across a Pre-race Shakeout Run for LA Marathon participants in March and a Recovery Hub at Blue Ribbon Sports in Santa Monica. The Recovery Hub included coordination for ice baths, massage chairs, and stretch therapists. Organizational support was also provided for the Cease-and-Desist Relay hosted by Nike Koreatown Run Club in June. Victory Relay programming and execution were delivered in August at the LA Coliseum, including vendor sourcing, talent management, and ground support. The engagement supported 26,000 LA Marathon runners and enabled 320 competitors to participate in the Victory Relay at the LA Coliseum. Four major running events were executed in 2024 across Nike’s Los Angeles programming calendar. Ongoing support was delivered across six Nike run crews citywide, strengthening Nike’s ability to run coordinated activations throughout Los Angeles.

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Nike faced the challenge of launching the After Dark Tour, a series of late-night women’s races, across six global cities. For the Los Angeles edition, multiple agency partners needed to share and manage event assets without losing visibility or control. The activation also required coordination across kickoff events, retail experiences, race-day logistics, and post-race programming. A centralized organizing approach was implemented for the LA edition to keep partners aligned. Tracking tools were created to manage shared assets such as signage and merchandise across multiple agencies. The work also coordinated kickoff events and retail experiences, handled race-day transportation for Students Run LA, and organized the post-race party at Nike Well Collective. The LA activation was executed as part of a six-city global tour with coordinated, citywide planning. Shared assets were managed through the tracking tools to support multiple agency partners. Transportation for Students Run LA and the post-race party at Nike Well Collective were delivered alongside the broader event experience.

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Nike needed a high-energy training experience in the weeks leading up to the Nike After Dark Tour in Los Angeles. The event required seamless pre-event planning and on-the-ground execution. Nike also needed a location that matched the energy of the workout while supporting a large participant turnout. The team managed both pre-event planning and on-the-ground logistics to bring the workout to life. They scouted and selected the rooftop of the Skylight Row parking garage as the venue. They also sourced vendors, managed check-ins, and built out a full post-workout recovery lounge. Over 500 participants attended the workout. Attendees left feeling strong, confident, and prepared for race day. The event supported runners as they got ready to complete 13.1 miles at the half-marathon.

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