The Hype! Agency is a nationwide experiential marketing and event staffing partner that recruits, trains, and manages W-2 event staff and brand ambassadors while handling logistics, scheduling, payroll, and reporting for live brand activations.
The Hype! Agency is a nationwide, full-service event staffing and experiential marketing agency that plans, staffs, manages, and executes brand activations from start to finish. The company positions itself as an execution partner that handles the operational details behind live experiences—such as staffing, scheduling, logistics, payroll, reporting, and on-site leadership—so brands can focus on the consumer-facing moment. Founded in 2006, Hype emphasizes high-touch program management and a proactive, “partner from start to finish” approach rather than a “set it and forget it” staffing model. The agency highlights its ability to anticipate event-day issues (e.g., weather changes) and provide around-the-clock support, including direct access to team members. A core differentiator is its proprietary Talent Management Platform and database of vetted team members nationwide. Hype states it hires staff as W-2 employees rather than independent contractors, aiming to improve trust, loyalty, and retention, and to provide compliance with federal and state labor laws. The agency also promotes best-in-class service and technology-enabled reporting, including real-time updates, dashboards, geo-tracked photos, and customer surveys. The company also highlights its commitment to diversity and inclusion through recruiting and leadership practices and notes it is certified as a women-owned business by WBENC and The Supplier Clearinghouse, enabling supplier diversity credits for clients.
HC score
verified business cases
Provision of trained, vetted W-2 brand ambassadors and event staff for activations, promotions, hospitality, sampling, and other in-person brand experiences.
W-2 Staffing
Vetted Talent
Talent Training
Sourcing, vetting, training, and managing brand ambassadors and event staff as W-2 employees for activations such as sampling, hospitality, street teams, and engagement programs.
Vetted Talent
W-2 Employees
Talent Matching
End-to-end planning and execution of experiential marketing programs, including staffing, training, logistics, scheduling, reporting, payroll, and on-site leadership.
Flawless Execution
On-site Leadership
Scheduling
End-to-end planning, staffing, management, and execution of experiential marketing programs, including logistics, scheduling, on-site leadership, payroll, and reporting.
W-2 Staffing
On-site Leadership
Payroll Processing
Event staffing and brand ambassador support for FIFA-related activations across U.S. host cities, including fan engagement, street teams, hospitality, sampling, and lead capture.
Host City Coverage
Fan Engagement
VIP Hospitality
Event staffing and experiential marketing support for FIFA-related activations, including brand ambassadors, street teams, VIP hospitality, sampling, lead generation, and data capture across U.S. host cities.
Fan Engagement
Street Teams
VIP Support
Product demonstration staff for storytelling-driven demos and consumer engagement at events and activations.
Product Demos
Consumer Engagement
Brand Storytelling
Professional promotional models for events, positioned as trained brand representatives focused on creating positive brand impressions.
Promotional Models
Professional Training
Brand Representation
Proprietary talent management and reporting capabilities, including customizable dashboards/recap forms, geo-tracked photo capture, real-time updates, and real-time customer surveys.
Custom Dashboards
Geo-tracked Photos
Real-time Updates
Activation Team Manager
Between the concourse program and all the events this year, you’ve needed to bring in 100+ high quality teams for each activation, and you have absolutely delivered every step of the way. In a meeting earlier this week, I said that working with Hype! has been the best decision I’ve made in the past 1.5 years in my role.
Florida Blue
Florida Blue needed local activation support during Florida’s open enrollment period. The program required presence in multiple community retail locations throughout Miami-Dade. The challenge was coordinating consistent activation coverage across many sites. The team executed activations at a mix of restaurant and grocery locations to reach consumers where they already shopped and dined. The deployment covered multiple Sergio’s and Sedano’s venues in Miami-Dade. Staffing and execution were organized to support open enrollment outreach across the location network. Florida Blue activated at 6 Sergio’s locations and 8 Sedano’s locations in Miami-Dade, totaling 14 sites. This footprint provided broad, local coverage during the open enrollment period. The multi-location execution demonstrated the ability to scale activations across many venues within a single region.
Skills
Project Details
Refinery29
Refinery29 collaborated with visionaries and brands on The Expand Your Reality Tour and needed execution across multiple cities. Coordinating a touring experience introduced complexity across locations and stakeholders. The challenge was delivering a consistent experiential program while moving between cities. The team supported the tour’s execution as it traveled to multiple major U.S. markets. The program brought together participating brands and partners under a single tour concept. Work focused on delivering the tour experience in each city while maintaining continuity across stops. The tour was brought to 5 major U.S. cities. This multi-city execution extended the campaign’s reach beyond a single market. The 5-city footprint reflected successful delivery of a repeatable touring activation.
Skills
Project Details
United Airlines
United Airlines introduced a new uniform program for pilots and flight attendants and needed support for related fitting events. The initiative required coordination across many locations. The main challenge was ensuring consistent execution for fitting events across multiple markets. The team supported the uniform initiative by staffing and executing fitting events tied to the rollout. The program was organized as a multi-market airport effort to align with United’s operational footprint. Staffing and on-site execution were tailored to the needs of each market while keeping the experience consistent. The program was delivered across 13 markets, enabling fitting events to support the uniform launch for pilots and flight attendants. The multi-market coverage ensured the initiative was executed in numerous locations. The 13-market scope reflected the ability to manage and staff distributed airport-based programs.
Skills
Project Details
Coca-Cola
Coca-Cola needed consistent staffing support for a large set of sampling activations across the United States. The programs varied in duration, ranging from one-day events to longer-running activations. The challenge was delivering reliable staffing at scale while supporting multiple programs in different locations. The team staffed Coca-Cola sampling programs nationwide throughout 2024. Support covered a range of activation types and durations, with staffing aligned to each event’s requirements. Execution focused on providing the personnel needed to operate sampling events across many markets. In 2024, the team staffed over 20 sampling programs across the United States for Coca-Cola. This delivered broad coverage across multiple activations within the year. The scale of execution demonstrated the ability to support nationwide experiential programs with repeatable staffing delivery.
Skills
Project Details
Aperol Spritz
Aperol needed to bring its Served Summer PR stunt to life in New York City, and staffing needs changed quickly right before execution. The program required a large number of qualified W2 brand ambassadors on short notice. The challenge was meeting the headcount while maintaining professionalism and readiness for a high-visibility public activation. The team rapidly rebuilt the roster and deployed more than 100 W2 brand ambassadors for the NYC activation. Staffing was organized to match the stunt’s on-the-ground needs and ensure the experience ran as planned. The approach emphasized fast mobilization and dependable field execution for a time-sensitive PR moment. The program was delivered after the team swiftly restaffed over 100 W2 brand ambassadors for the NYC stunt. This rapid turnaround enabled the Served Summer activation to be executed as intended in-market. The successful deployment demonstrated the ability to scale staffing quickly for large experiential moments.
Skills
Project Details
Full service creative production company helping brands maximise the impact of their marketing content
Human Cloud Verification ensures that the listed end customer is verified. It's used across kudos, customers, and business cases, and performed by Human Cloud. Think about it like a background check.
Empowering US startups with unrivaled access to global engineering talent, seamless hiring, and improved retention.
Human Cloud Verification ensures that the listed end customer is verified. It's used across kudos, customers, and business cases, and performed by Human Cloud. Think about it like a background check.
An independent global marketing consultancy delivering outsized growth.
Human Cloud Verification ensures that the listed end customer is verified. It's used across kudos, customers, and business cases, and performed by Human Cloud. Think about it like a background check.
