Florida Blue needed local activation support during Florida’s open enrollment period. The program required presence in multiple community retail locations throughout Miami-Dade. The challenge was coordinating consistent activation coverage across many sites. The team executed activations at a mix of restaurant and grocery locations to reach consumers where they already shopped and dined. The deployment covered multiple Sergio’s and Sedano’s venues in Miami-Dade. Staffing and execution were organized to support open enrollment outreach across the location network. Florida Blue activated at 6 Sergio’s locations and 8 Sedano’s locations in Miami-Dade, totaling 14 sites. This footprint provided broad, local coverage during the open enrollment period. The multi-location execution demonstrated the ability to scale activations across many venues within a single region.

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Refinery29 collaborated with visionaries and brands on The Expand Your Reality Tour and needed execution across multiple cities. Coordinating a touring experience introduced complexity across locations and stakeholders. The challenge was delivering a consistent experiential program while moving between cities. The team supported the tour’s execution as it traveled to multiple major U.S. markets. The program brought together participating brands and partners under a single tour concept. Work focused on delivering the tour experience in each city while maintaining continuity across stops. The tour was brought to 5 major U.S. cities. This multi-city execution extended the campaign’s reach beyond a single market. The 5-city footprint reflected successful delivery of a repeatable touring activation.

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United Airlines introduced a new uniform program for pilots and flight attendants and needed support for related fitting events. The initiative required coordination across many locations. The main challenge was ensuring consistent execution for fitting events across multiple markets. The team supported the uniform initiative by staffing and executing fitting events tied to the rollout. The program was organized as a multi-market airport effort to align with United’s operational footprint. Staffing and on-site execution were tailored to the needs of each market while keeping the experience consistent. The program was delivered across 13 markets, enabling fitting events to support the uniform launch for pilots and flight attendants. The multi-market coverage ensured the initiative was executed in numerous locations. The 13-market scope reflected the ability to manage and staff distributed airport-based programs.

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Coca-Cola needed consistent staffing support for a large set of sampling activations across the United States. The programs varied in duration, ranging from one-day events to longer-running activations. The challenge was delivering reliable staffing at scale while supporting multiple programs in different locations. The team staffed Coca-Cola sampling programs nationwide throughout 2024. Support covered a range of activation types and durations, with staffing aligned to each event’s requirements. Execution focused on providing the personnel needed to operate sampling events across many markets. In 2024, the team staffed over 20 sampling programs across the United States for Coca-Cola. This delivered broad coverage across multiple activations within the year. The scale of execution demonstrated the ability to support nationwide experiential programs with repeatable staffing delivery.

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Aperol needed to bring its Served Summer PR stunt to life in New York City, and staffing needs changed quickly right before execution. The program required a large number of qualified W2 brand ambassadors on short notice. The challenge was meeting the headcount while maintaining professionalism and readiness for a high-visibility public activation. The team rapidly rebuilt the roster and deployed more than 100 W2 brand ambassadors for the NYC activation. Staffing was organized to match the stunt’s on-the-ground needs and ensure the experience ran as planned. The approach emphasized fast mobilization and dependable field execution for a time-sensitive PR moment. The program was delivered after the team swiftly restaffed over 100 W2 brand ambassadors for the NYC stunt. This rapid turnaround enabled the Served Summer activation to be executed as intended in-market. The successful deployment demonstrated the ability to scale staffing quickly for large experiential moments.

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