How Much Do Fractional Executives Actually Cost? A Data Breakdown
A breakdown of fractional executive pricing — hourly rates by seniority, monthly retainers, and how they compare to full-time hires.
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Subscribe →The fractional executive model is growing fast. But the most common question hasn't changed: what does it actually cost?
Fractional Jobs recently published a detailed breakdown of fractional executive pricing. It's one of the better data sets I've seen on the topic, so I wanted to unpack it — and add some context from what we're seeing at Human Cloud.
Here's what you need to know.
The Rate Benchmarks
Fractional executive rates follow a predictable hierarchy based on seniority:
| Level | Hourly Rate |
|---|---|
| Senior Individual Contributors | $100 – $125 |
| Principal Level | $125 – $175 |
| Director / Leadership | $150 – $175 |
| VP / C-Suite | $200 – $250 |
| Top 1% Executives | $250 – $400 |
| "Best in the World" | $500+ |
No surprises here. Seniority drives pricing, just like it does in full-time comp. But there's an important nuance: these are starting points, not fixed prices.
Two factors move the needle:
- Premiums for executives with founder experience or blue-chip backgrounds (think ex-Google, ex-McKinsey)
- Discounts for those newer to fractional work or still holding a full-time role on the side
Role-Specific Pricing
Not all C-suite roles price the same. Here's what the data shows:
| Role | Hourly Range |
|---|---|
| Fractional CFO | $200 – $400 |
| Fractional CTO | $200 – $300 |
| Fractional CMO / Head of Marketing | $150 – $175 |
| Fractional Head of Sales | $200 – $300 |
CFOs command the widest range — and the highest ceiling. That makes sense. Financial leadership carries regulatory and fiduciary complexity that other roles don't. CTOs and sales leaders land in a similar band, while marketing leadership comes in lower, likely due to higher supply in the fractional market.
What It Looks Like Monthly
Hourly rates don't tell the full story. Most fractional engagements run on monthly retainers based on a set number of hours per week.
At $200/hour and 10 hours per week, you're looking at roughly $8,500/month. Scale that up to 20 hours and it's around $17,000.
That sounds expensive in isolation. It isn't when you compare it to the alternative.
Fractional vs. Full-Time: The Real Math
Here's where the data gets interesting. Take a CMO role as an example:
| Cost Component | Fractional (10 hrs/wk) | Full-Time |
|---|---|---|
| Monthly salary | $10,000 | $18,750 |
| Payroll taxes | $0 | $1,875 |
| Benefits (healthcare, 401k) | $0 | $2,800 |
| Bonus (10% prorated) | $0 | $1,875 |
| Monthly total | $10,000 | $25,300 |
That's a 60% cost reduction — and it doesn't account for recruiting fees, onboarding time, or the risk of a bad hire.
The savings come from three places:
- No payroll taxes (~10% of salary eliminated)
- No benefits overhead (healthcare, retirement matching, PTO)
- No bonuses or equity unless you choose to offer them
But cost savings alone aren't the point.
What the Numbers Don't Tell You
The pricing data is useful. But it only answers half the question.
What it misses:
Speed. A full-time CMO hire takes 3-6 months. A fractional CMO can start next week. The cost of that vacant seat — missed campaigns, stalled pipeline, delayed launches — often exceeds the salary savings.
Flexibility. Fractional means you can scale up or down as the business needs change. Hired a fractional CTO to build your MVP? Scale them back once you hire a full-time engineering team. Try doing that with a W-2 executive.
Access. At $200-$250/hour, you're getting a VP or C-suite operator. For a Series A startup or mid-market company, that's talent you simply cannot attract full-time at any reasonable comp package. Fractional opens the door.
The Bottom Line
Fractional executive pricing follows clear patterns: $150-$250/hour for most leadership roles, $200-$400 for specialized functions like finance. Monthly retainers at 10 hours per week typically run $8,500-$10,000 — roughly 40-60% less than the fully loaded cost of a full-time equivalent.
But the real advantage isn't just cost. It's getting the right executive, at the right scope, at the right time — without the overhead and commitment of a traditional hire.
The companies that get fractional right don't start with "how much does it cost?" They start with "what do I need to accomplish?" The pricing takes care of itself from there.
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