Actfore needed to increase brand awareness and strengthen its positioning as a trusted authority in breach data analysis. The company also needed targeted reach among potential acquirers. This was especially important ahead of a planned M&A exit by the end of 2025. An integrated awareness campaign was developed and executed to position Actfore as the trusted authority in breach data analysis. The campaign leveraged 2 programmatic partners to target likely acquirers. Messaging highlighted Actfore’s breach data analysis strengths and market leadership. The campaign delivered a 4.6x industry benchmark click-through rate. Actfore also saw 200%+ year-over-year customer engagement growth. The effort supported 2 major deals closed, while reinforcing proof points including 1,000 global on-premises engagements and a 99% accuracy rate in data analysis.

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Upstart needed to reposition its brand to appeal to car dealerships as a new, lucrative market segment. Its existing messaging emphasized complex AI processes that did not resonate with dealership managers. Dealership audiences prioritized profitability and performance over technical details. This misalignment limited dealer engagement with the brand. Upstart implemented a comprehensive rebranding strategy to align with dealership priorities. The team shifted to benefit-led messaging focused on performance and profitability. It also introduced a new visual identity tailored for dealership audiences. In addition, it launched paid media campaigns and created landing pages with multi-channel touchpoints. The rebranding delivered a strategic pivot toward dealership-focused messaging. It delivered benefit-led positioning that emphasized profitability and performance. It delivered a new visual identity designed for dealership audiences. It also delivered multi-channel paid media campaigns and supporting landing pages to drive engagement.

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AMCP faced marketplace confusion about managed care pharmacy and the diverse groups within its community. The organization needed a clear way to explain what managed care pharmacists did and why their work mattered. It also sought to create a unified narrative for its first brand campaign. AMCP launched its first integrated brand campaign to address the confusion. The initiative positioned Managed Care Pharmacists as unsung heroes and problem-solvers and framed them as architects of healthcare solutions. The 6-month effort included social media, programmatic advertising, influencer partnerships, experiential marketing, and landing page design and development. The campaign increased social media engagement by 100%. It generated 200+ qualified leads. AMCP also achieved 5%+ year-over-year membership growth and delivered a 6-month integrated, multi-channel campaign.

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SandboxAQ faced low brand awareness in a saturated market while bringing its Security Suite to market. The sales cycle ran 6–18 months, and decisions involved large buying committees. Each buying committee averaged 23 stakeholders, which complicated message alignment and follow-up. The team also needed to understand which influencers shaped consensus across the committee. A full-funnel lead generation initiative was implemented to accelerate go-to-market momentum for the Security Suite, a cryptographic management platform addressing quantum computing threats. The work included ICP persona development and customer journey mapping to clarify targets and buying stages. An integrated campaign was executed with distinct messaging tailored to different buying committee members. The initiative also identified key influencers, including cybersecurity thought leaders from academia and small- to mid-sized consultancies. The campaign increased MQL volume by 18% with progression trajectory. SQL engagement rates rose by 9.5%. Insights about influential thought leaders refined targeting and improved committee-level relevance. The approach supported navigating a 6–18 month sales cycle across committees averaging 23 stakeholders.

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Melwood underwent corporate restructuring that created three distinct entities: Melwood Inc., Melwood Enterprises, and Melwood Community Services. This change required its digital presence to be reorganized to reflect the new organizational structure. The existing web experience needed to serve different audiences across the three entities. It also needed to remain accessible and easy to navigate. Three modern, user-friendly websites were developed to align with the new entity structure. Each site was designed to reflect the identity and needs of its respective organization while maintaining consistency across the overall digital ecosystem. Accessibility features were prioritized throughout the redesign and build. Navigation was implemented to work seamlessly across all platforms. Melwood received three separate website platforms that reflected the restructuring into distinct entities. The websites were built with accessibility as a priority, supporting WCAG and ADA compliance. The user experience was designed to be intuitive and user-friendly for diverse audiences. Navigation was delivered to be seamless across all three platforms.

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BondVet, a full-service veterinary care provider established in 2019, needed to sharpen its brand narrative to support growth in new and existing markets. The team faced challenges aligning cross-functional stakeholders on a clear story and positioning. They also needed a stronger understanding of messaging opportunities and competitive distinctions. An agile brand strategy workshop was conducted with cross-functional teams. The sessions identified messaging opportunities, competitive distinctions, and alignment on core brand positioning. The work produced launch-ready initiatives and a prioritized action plan for consistent storytelling. The engagement produced stronger internal alignment around the brand story and positioning. It also identified consumer insights and cultural motivations and developed a competitive differentiation strategy. The team defined persona priorities for pet owner segments and enabled BondVet to position itself as a lighthouse in the pet care category.

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ConMed faced low awareness of the dangers of surgical smoke in operating rooms. This limited internal momentum within hospitals to prioritize safer operating conditions. It also made it harder to stand out as a leader in smoke evacuation solutions. ConMed launched an awareness and advocacy campaign focused on the risks of surgical smoke. The strategy centered on hospital champions, specifically nurses, to drive change from within healthcare systems. Messaging and imagery highlighted nurses as the leaders of safer operating environments. The program aimed to build internal support for smoke evacuation adoption. The campaign increased sales of smoke evacuation products and strengthened ConMed’s positioning as an expert in the space. It contributed to adoption of smoke evacuation systems and management protocols within hospitals. It also increased awareness among healthcare professionals about surgical smoke hazards.

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Blueprint, an emerging AdTech company entering a growth phase, needed a distinctive brand presence to stand out in a visually saturated digital landscape. The company aimed to resonate with advertising professionals while moving away from conventional SaaS branding approaches. It lacked a clear, differentiated identity and consistent expression across touchpoints. A comprehensive brand identity overhaul was implemented for Blueprint. The work delivered a punchy and concise identity focused on authentic positioning rather than industry hyperbole. A website template design for HubSpot was produced to support consistent digital execution. Master collateral guidelines were developed to standardize brand application. The engagement delivered a complete brand identity overhaul and a fresh positioning that avoided SaaS clichés. Blueprint received a HubSpot website template design to apply the new identity online. The company also received master collateral guidelines to support consistent brand usage. These deliverables equipped Blueprint with a cohesive, differentiated presence for its growth phase.

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Melwood, a leader in disability inclusion, underwent corporate restructuring that created three distinct entities: Melwood Inc., Melwood Enterprises, and Melwood Community Services. This shift required a digital presence that clearly represented each organization. The existing structure needed to serve diverse audiences while maintaining strong accessibility standards. Three modern, user-friendly websites were developed to reflect the new organizational structure. Each site was designed with intuitive UX/UI and built to support accessibility needs. The implementation emphasized WCAG and ADA compliance while enabling seamless navigation across all platforms. The effort delivered three separate website platforms aligned to the three entities. The websites achieved WCAG and ADA compliance and incorporated strong accessibility features. Users experienced seamless navigation across the platforms, improving how different audiences accessed information across the new digital ecosystem.

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FDLI needed a fresh visual direction for its 75th anniversary. The existing brand identity did not fully reflect the organization’s mission and values. The team sought an updated look that aligned stakeholders and modernized how FDLI presented itself. The project engaged stakeholders to inform the new direction. The work included a logo redesign and development of a cohesive visual identity system. It also covered website redesign and development, along with documentation of comprehensive brand guidelines. FDLI received a modernized brand identity aligned to its 75th anniversary. The organization gained a new dynamic logo and visual identity system supported by documented brand guidelines. The website was redesigned and developed to improve the user experience.

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Best Case needed a modern website that clearly communicated a complex product with hundreds of capabilities. Its prior experience did not sufficiently distinguish Best Case from its parent company, Stretto. Users, including bankruptcy attorneys, needed a clearer, more intuitive way to find information. The team revamped the website end to end. It restructured the information architecture and modernized the design. It also created a fresh visual identity to differentiate Best Case from Stretto while improving the overall user experience for bankruptcy attorneys. The redesign supported a product used in over 80% of bankruptcy cases nationwide. The updated experience better highlighted hundreds of features that streamlined case preparation and filing. This helped position the product as a time-saver that enabled attorneys to take on more clients.

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Cornerstone Controls recognized the need to evolve its business model to meet changing customer demands for innovation and growth across global markets. It faced pressure to modernize how it served customers while maintaining relevance in the Life Science and Specialty Chemical sectors. It needed a clear path to introduce a new employee-owned company as a credible alternative in the industry. A business and brand strategy was developed to establish Noesis as a new employee-owned company serving the Life Science and Specialty Chemical sectors. The initiative positioned Noesis as an industry alternative focused on providing data landscape insights and connectivity. This approach supported more informed business decision-making through improved access to connected data. The work supported a market introduction for Noesis in its target sectors. Noesis was positioned as a differentiated industry player and an alternative option for customers. The strategy also enabled intelligent decision-making by emphasizing data connectivity and insights, aligned to global reach and scale needs across specialty sectors.

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Cornerstone Controls needed to evolve its business model to meet changing customer demands for innovation and growth across global markets. It required a new approach that better served the Life Science and Specialty Chemical sectors. The organization needed a clear strategy to introduce an employee-owned company as a credible industry alternative. A business and brand strategy was developed to establish Noesis as a new employee-owned company serving the Life Science and Specialty Chemical sectors. The initiative positioned Noesis as an industry alternative offering data landscape insights. It also emphasized connectivity intended to support informed business decision-making. The effort resulted in a market introduction of Noesis. Noesis was positioned as a differentiated industry player in its target sectors. Data connectivity was used to support intelligent decision-making, and the strategy aligned to support global reach and scale capabilities within specialty sectors.

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FDLI needed a fresh visual direction for its 75th anniversary. Its existing brand identity no longer fully reflected the organization’s mission and values. The organization required an updated look that could unify communications and better represent its purpose. Stakeholders were engaged to align on goals and direction. The logo was redesigned and a cohesive visual identity system was developed. The website was redesigned and developed to support the updated brand. Comprehensive brand guidelines were documented to enable consistent use. FDLI’s brand identity was modernized for its 75th anniversary. A new dynamic logo and visual identity system were delivered. The website redesign improved the user experience. Comprehensive brand guidelines were delivered to support consistent application across channels.

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Blueprint, an emerging AdTech company entering a growth phase, needed a distinctive brand presence. It had to differentiate in a visually saturated digital landscape. The brand also needed to resonate with advertising professionals. It aimed to move away from conventional SaaS branding approaches. A comprehensive brand identity overhaul was implemented. The work focused on a punchy and concise identity grounded in authentic positioning rather than industry hyperbole. A website template design for HubSpot was delivered to support consistent digital execution. Master collateral guidelines were developed to ensure consistent brand application. The engagement delivered a complete brand identity overhaul for Blueprint. The brand positioning avoided SaaS clichés and emphasized authentic differentiation. A HubSpot website template and master collateral guidelines enabled consistent rollout across channels. The company emerged with a clearer, more distinctive brand presence for its growth phase.

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Best Case needed a revamped website that better served bankruptcy attorneys and reflected its position in the market. Its existing experience did not clearly differentiate Best Case from its parent company, Stretto. The website also needed clearer organization to help users find information across a large product footprint. The team restructured the site’s information architecture and modernized the overall design. They created a fresh visual identity to distinguish Best Case from Stretto. They also improved the website experience to better support bankruptcy attorneys navigating Best Case’s capabilities. Best Case remained used in over 80% of bankruptcy cases nationwide. The product continued to offer hundreds of features that streamlined case preparation and filing. These capabilities helped attorneys save valuable time and take on more clients.

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SandboxAQ faced low brand awareness in a saturated market while bringing its Security Suite to market. The sales cycle was lengthy at 6–18 months, and buying committees were large and complex. An average of 23 stakeholders participated in decisions, making consensus difficult. The team also needed clearer insight into who influenced the decision-making process beyond the obvious buyers. A full-funnel lead generation initiative was implemented to accelerate go-to-market momentum for the Security Suite, a cryptographic management platform addressing quantum computing threats. The work included ICP persona development and customer journey mapping to clarify audiences and decision paths. An integrated campaign was executed with distinct messaging tailored to different buying committee members. The effort also incorporated insights showing that academic cybersecurity thought leaders and small- to mid-sized consultancies carried significant influence. The campaign increased MQL volume by 18% with a clear progression trajectory. SQL engagement rates rose by 9.5% through the integrated, persona-driven campaign approach. The team navigated buying groups averaging 23 stakeholders more effectively by tailoring messaging to multiple committee roles. The initiative aligned demand generation to a 6–18 month sales cycle while improving targeting using thought leader influence insights.

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Cybersixgill faced flat lead-generation performance and gaps in strategic direction. Prior campaigns were not producing the desired momentum, limiting growth. The team needed a clearer understanding of what was working, what was not, and where untapped opportunities existed. A comprehensive audit of prior campaigns was conducted alongside analysis of sales data. Untapped market opportunities were identified to sharpen the go-to-market approach. Targeting parameters were restructured, creative assets were refreshed, and the channel portfolio was diversified. Paid media was repositioned to play a larger role in pipeline contribution. Click performance improved significantly quarter over quarter. Paid media became a primary driver of sales-qualified leads. Nearly half of SQLs were sourced from paid media, strengthening pipeline impact. The improved performance supported the company through an M&A deal process.

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AAM’s brand had been stagnant and had failed to engage its audience. Health care and drug pricing remained a top issue among American voters, but AAM was not building momentum with stakeholders. This lack of engagement contributed to insufficient support for critical legislation related to generic and biosimilar medications. AAM received a brand refresh paired with its first-ever digital grassroots campaigns to stimulate engagement when relevant legislation was considered. Targeted digital campaigns ran in key states to drive lead generation, social engagement, and advocacy actions. The initiative also introduced compelling visual assets, including an infographic titled “Skyrocketing Drug Prices Are a Threat to Everyone,” and streamlined messaging focused on how generics and biosimilars helped lower prescription costs. The campaign recruited 600 new advocates. Social engagement increased by more than 105%. The work also earned multiple awards in 2018, including ASAE Gold Circle, ASAE Merit, and Gold Hermes recognition.

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