Matium faced organizational dysfunction marked by leadership confusion and departmental silos that threatened their innovative manufacturing model. When front-office leadership collapsed, one director inherited unsustainable responsibility across finance, legal, sales, and marketing. The organization operated in a state of crisis management that put execution at risk. Matium implemented a fractional executive coaching partnership to stabilize leadership and rebuild how the front office operated. The engagement clarified roles and responsibilities across functions and addressed cross-department alignment issues. The company also refocused leadership around executing its national reshoring mission. Over the engagement, Matium shifted from reactive crisis management to more strategic execution. Leadership responsibilities became more sustainable, and the organization operated with greater cohesion across departments. The company rebuilt capabilities beyond its original foundation and aligned more tightly around its national mission.

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Convoke, a B2B SaaS FinTech company, had developed an ideal solution but lacked market visibility. Leadership wore multiple hats, and marketing was consistently deprioritized. Internal efforts stayed scattered and did not create sustained momentum. A fractional marketing executive, Hilary Sutton, was deployed to provide strategic direction and structure. She delivered organization and influenced the team to align around clearer priorities. The engagement replaced ad hoc marketing activity with coordinated execution. Convoke generated 2.9M+ LinkedIn impressions and achieved 22% follower growth on LinkedIn. Marketing output increased by 10X compared to prior efforts. The engagement continued for 15+ months, indicating sustained traction over time.

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RightHear was an internationally proven B2B SaaS solution, but it struggled to enter the US market. The team faced a cultural and corporate communication gap that made it hard to get in front of the right prospects and interpret feedback accurately. Early efforts produced ad-hoc feedback and narrow wins, but they did not create a repeatable path to growth. Leadership needed a clearer strategic view of the American healthcare buying environment. RightHear engaged a fractional sales executive to provide strategic leadership rather than a purely tactical sales push. Together, they built a scalable sales engine and a playbook-driven go-to-market approach. The work emphasized disciplined experimentation, customer discovery, and refining messaging and sales processes based on real market input. The executive integrated with the team and helped align stakeholders around a cohesive strategic vision. RightHear gained a stronger understanding of the American B2B market and developed a repeatable, sustainable sales machine. The company achieved 55% year-over-year revenue growth and delivered five consecutive quarters of increasing sales. Qualified inbound leads increased from 10 to 40 per month, supporting more consistent pipeline generation. The engagement continued for 2+ years and helped strengthen confidence among leadership and investors.

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Convoke, a B2B SaaS FinTech company, had developed an ideal solution but lacked market visibility. Leadership wore multiple hats, and marketing was consistently deprioritized. As a result, internal marketing efforts were scattered and less effective. A fractional marketing executive, Hilary Sutton, was brought in to provide strategic direction. The engagement delivered clearer organization and stronger influence across the team. This approach replaced ad hoc internal efforts with a more coordinated marketing function. The work increased overall marketing output by 10X. It generated 2.9M+ impressions on LinkedIn and delivered 22% follower growth on the platform. The engagement continued for 15+ months and counting.

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Project Details