Popular Pays is a streamlined influencer marketing and creator management platform that transforms the way brands create, share, and engage with their audience through authentic content.
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Popular Pays is a marketplace for influencer marketing that aims to reshape how brands engage with their target audience through meaningful content. The platform facilitates collaboration between brands and creators, streamlining the journey from campaign ideation to execution. Popular Pays integrates advanced technology to ensure campaigns are effective and authentic, connecting brands with creators who resonate with their values. As a partner of major social media platforms like Meta, TikTok, Amazon Ads, and Pinterest, they're well-equipped to keep pace with the evolving digital landscape. Popular Pays was acquired by Lightricks in March 2022, enhancing its capacity to provide innovative solutions powered by AI and creative tools.
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