Greg Cooke is a South African entrepreneur currently based in the UK, leading Growth and Product at Rafiki, a startup he co-founded after several years in performance and growth marketing. At Rafiki, he is developing software that streamlines cross-border subcontracting by utilizing stablecoin rails and multi-party invoicing. Unlike traditional invoicing tools, Rafiki is designed specifically for subcontracting workflows, collapsing multi-party engagements into a single process that saves time, reduces errors, and enables instant settlement across borders.

Rafiki offers multi-party invoicing and collaborative payments, and affordable cross-border transfers, including free instant transfers between Rafiki wallets anywhere in the world. Fiat and stablecoin payouts are built into invoicing.

According to global startup data, only around 10% of new ventures succeed. The main reason isn't always money—it's people. Teams are stretched thin, hiring is rushed, and under-qualified talent gets forced into critical roles. Across Africa, this challenge is pronounced. Despite high unemployment, a growing generation is rejecting traditional corporate careers for freelancing, contracting, and independent work.