About

shiftNOW is a gig economy platform and hospitality hiring solution that connects hospitality businesses with a network of high-quality, vetted hourly shift workers (“Shifters”). The company positions itself as a hospitality staffing app and hiring platform designed to help businesses fill open shifts quickly, improve workforce control, and hire for one-time, recurring, seasonal, and full-time needs. Based in the Charleston, South Carolina area, shiftNOW emphasizes quality, customer service, and community. The platform is built to reduce friction in hourly shift work by enabling businesses to post shifts, review candidates (including profile videos, work experience, ratings, reliability, and on-time streaks), communicate via in-app messaging, and manage scheduling. For workers, shiftNOW provides flexible shift work where Shifters can choose when and where they work, apply to open shifts via the mobile app, and access instant payout options. For businesses, shiftNOW offers subscription plans that reduce per-shift surcharge rates and provide premium hiring tools, including dedicated account management and the ability to post managerial roles on higher-tier plans. Founded in 2022, shiftNOW initially operated within South Carolina and has since expanded operations into additional markets including Georgia (Atlanta, Savannah) and Tennessee (Memphis, Nashville), while continuing to grow its footprint.

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