The Bench partnered with Nike Los Angeles to manage community gym partnerships and create branded activations for the Metcon 10 shoe launch. The campaign focused on helping women transform stress into strength through five immersive gym and studio activations across Los Angeles. The engagement included coordinating strength, yoga, and mindfulness sessions, distributing exclusive trainer seeding kits to community leaders, and orchestrating a coordinated social media rollout featuring LA women embodying the 'victor' mindset. The Bench has been representing Nike Holistic Fitness in Los Angeles since 2022, working at the intersection of community, mind, body, and sport.

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The Bench partnered with Nike Los Angeles to manage community gym partnerships and create branded activations for the Metcon 10 shoe launch. The campaign focused on helping women transform stress into strength through five immersive gym and studio activations across Los Angeles. The engagement included coordinating strength, yoga, and mindfulness sessions, distributing exclusive trainer seeding kits to community leaders, and orchestrating a coordinated social media rollout featuring LA women emb

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The Bench served as a staffing partner for Infinity Marketing Team's ambitious lead generation program for State Farm Insurance. The program organized 20 activation teams that traveled to 39 cities annually, hosting pop-up events at sporting events, concerts, festivals, and similar venues since 2022. Each personalized bobblehead served as a community connection tool for State Farm agents. The Bench managed the critical function of recruiting, onboarding, and coordinating over 200 contractors to

Skills

Project Details

The Bench served as a staffing partner for Infinity Marketing Team's ambitious lead generation program for State Farm Insurance. The program organized 20 activation teams that traveled to 39 cities annually, hosting pop-up events at sporting events, concerts, festivals, and similar venues since 2022. Each personalized bobblehead served as a community connection tool for State Farm agents. The Bench managed the critical function of recruiting, onboarding, and coordinating over 200 contractors to execute more than 1,000 event days annually, contributing to record-setting lead generation results and multiple industry awards for marketing excellence.

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Project Details

The Bench served as a staffing partner for Infinity Marketing Team's ambitious lead generation program for State Farm Insurance. The program organized 20 activation teams that traveled to 39 cities annually, hosting pop-up events at sporting events, concerts, festivals, and similar venues since 2022. Each personalized bobblehead served as a community connection tool for State Farm agents. The Bench managed the critical function of recruiting, onboarding, and coordinating over 200 contractors to execute more than 1,000 event days annually, contributing to record-setting lead generation results and multiple industry awards for marketing excellence.

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The Bench handled comprehensive travel logistics to safely transport over 4,000 students from Pasadena and Altadena school districts to Nike's 'The Assembly' private concert event honoring students affected by the LA fires. They collected student waivers, sourced 120+ certified coach buses from multiple states, and coordinated with school districts for student safety.

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The Bench managed all aspects of Nike's high-energy training event leading up to the After Dark Tour in Los Angeles. They handled location scouting (selecting the rooftop of Skylight Row parking garage), vendor sourcing, check-in management, and post-workout recovery lounge setup to prepare runners for the half-marathon.

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Nike launched the After Dark Tour, a series of late-night women's races across six global cities. For the LA edition, The Bench served as the central organizing force, creating tracking tools to manage shared assets like signage and merchandise across multiple agency partners. They coordinated kickoff events, retail experiences, race-day transportation for Students Run LA, and the post-race party at Nike Well Collective.

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The Bench partnered with creative agency redpepper to bring their 'dogs can be a lot like data' campaign concept to life for Varonis, an international cybersecurity company. They created a 10-day interactive pop-up experience in Boston where CISOs could engage with product education while interacting with adoptable puppies.

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The Bench partnered with Nike to execute multiple running events across Los Angeles in 2024, providing comprehensive operational and ground support. The engagement included a Pre-race Shakeout Run for LA Marathon participants in March, Recovery Hub coordination at Blue Ribbon Sports in Santa Monica featuring ice baths, massage chairs, and stretch therapists, organizational support for the Cease-and-Desist Relay hosted by Nike Koreatown Run Club in June, and Victory Relay programming and execution in August at LA Coliseum including vendor sourcing, talent management, and ground support. The longstanding partnership demonstrates The Bench's consistent ability to deliver performance-driven results supporting Nike's six run crews throughout Los Angeles.

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The Bench partnered with Nike to execute multiple running events across Los Angeles in 2024, providing comprehensive operational and ground support. The engagement included a Pre-race Shakeout Run for LA Marathon participants in March, Recovery Hub coordination at Blue Ribbon Sports in Santa Monica featuring ice baths, massage chairs, and stretch therapists, organizational support for the Cease-and-Desist Relay hosted by Nike Koreatown Run Club in June, and Victory Relay programming and executio

Project Details