Questex faced significant challenges in scaling their outbound operations due to a reliance on manual prospecting processes. As they expanded their trade shows and event categories, their traditional methods of outbound campaigning, which involved extensive manual work such as list building, data enrichment, and crafting outreach messages, became insufficient. The need for more segmented and targeted messaging increased, creating a bottleneck that slowed iteration and limited their ability to quickly adjust campaigns. To tackle these obstacles, Questex implemented 11x's outbound digital worker, Alice, which automated their outbound processes. This solution provided a continuous demand creation engine, automating the entire outbound lifecycle, from list building to personalized outreach. As a result, the team could run multiple campaigns simultaneously, test new approaches, and expand coverage without needing to increase headcount. Alice allowed Questex to make instant changes to campaigns, enabling faster iteration and reducing operational overhead. The results were transformative. Questex quickly generated over $1M in pipeline within the first three months, achieving a 5x ROI. Manual efforts were significantly reduced, with Alice automating the equivalent work of 11 SDRs, saving around 2000 hours per month. The number of qualified outbound meetings booked doubled, and the positive reply rate was six times above the industry average. This automation allowed Questex to maintain broad coverage while focusing on high-quality engagement, effectively supporting their growth without added complexity or headcount.

Skills

Project Details

Before adopting 11x, Canibuild faced challenges with its sales workflow. Their go-to-market motion was primarily inbound-driven, lacking a consistent and repeatable outbound engine. Despite increased inbound leads due to higher marketing spend, their lean sales team couldn't keep up, leading to delayed lead response times. The team also spent excessive time on manual qualification, detracting from engaging with higher-quality leads. Outbound efforts were sporadic and unsustainable, further straining the sales process. Canibuild implemented 11x to automate and optimize their go-to-market workflows across multiple channels. The solution utilized Julian to streamline inbound follow-up and qualification, and Alice to establish a consistent outbound process. This led to enhanced efficiency with rapid response to inquiries and a structured outbound motion. Julian was configured to gather detailed context and facilitate seamless handoffs, while Alice supported global outreach with localized campaign management. The results from implementing 11x were significant for Canibuild. They achieved a 99% reduction in speed-to-lead time—down from over three hours to under two minutes. This transformation contributed to a 40% increase in demo conversions and a leaner sales operation. Automated processes enabled Canibuild to generate 20% of their pipeline from outbound efforts without increasing headcount, resulting in $1.2M+ in pipeline generated.

Skills

Project Details

Unitech faced challenges in their admissions process due to manual outreach reliant on business hours and limited staff. With leads arriving at all times, the team struggled to respond promptly, missing opportunities, especially as 36% of leads came after hours. Routine tasks further diverted staff from engaging directly with high-value prospects, hindering their ability to meet enrollment targets. To address these challenges, Unitech integrated Julian, 11x's inbound digital worker, to automate lead response and routine communications. Julian was able to contact new leads immediately regardless of the time, ensuring quick follow-up and enabling live transfers when needed. Through structured onboarding and quick script adjustments, Julian's implementation allowed for instant outreach, effective student engagements, and reduced manual dependency. As a result, Unitech transformed its lead response into a continuous system, with Julian handling calls 24/7 and increasing engagement opportunities. The new setup reduced lead response time from over 8 hours to under 2 minutes and increased answered calls by 74%. Within three months, Julian generated 35% of the pipeline, totalling over $1.2M, and set the stage for further outreach expansion, including SMS capabilities.

Skills

Project Details

Manual processes and inconsistent messaging limited SQL volume and quality. Before implementing AI, Gupshup's SDR team handled outbound entirely manually, leading to fragmented communication and lower lead quality. The lack of standardization resulted in misaligned value propositions across segments and inefficiencies. The team needed a solution to enhance their efficiency by standardizing communication and refining messaging. Gupshup implemented Alice, an AI SDR agent from 11x, to automate the outbound process. The tool helped standardize outreach, allowing the team to focus on strategic tasks. By integrating AI into their workflow, Gupshup scaled their lead sourcing, enriched contact information, and personalized outreach effortlessly. Testing different messaging approaches became feasible, enabling the identification of messages that resonated with industry segments. As a result, Gupshup increased their SQLs by 50% per SDR. The implementation of AI resulted in higher quality leads, consistent outbound processes, and freed-up SDRs for strategic engagement. Automating research and messaging empowered Gupshup to build a scalable outbound engine and achieve growth without increasing headcount.

Skills

Project Details

MMB Networks faced significant challenges in scaling their outbound lead generation efforts. Previously reliant entirely on Zopto for automation, their GTM team of just three struggled with limited personalization. This approach led to generic messaging, which failed to resonate with their target audience of senior technical decision-makers in the smart energy sector. Response rates steadily declined over 18–24 months, and the team was generating only 6-10 SQLs per quarter. To address these challenges, MMB Networks implemented the AI-driven platform Alice from 11x. Alice enabled them to personalize messaging at an individual level, run multiple campaigns in parallel, and directly integrate with their CRM for seamless lead handoff. By leveraging Alice’s capabilities, the team could monitor sourcing health in real-time, ensuring campaigns targeted the right market and allowed for alignment between sales and marketing. The implementation of Alice led to a 5x increase in qualified meetings. MMB Networks were able to generate 24 qualified meetings within a few months and saw an improvement in pipeline contributions, with several opportunities progressing through their 6-12 month sales cycle. By automating their outbound efforts, the team could focus more on engaging with qualified prospects and less on managing campaigns. This strategic pivot positioned MMB Networks for future growth and potential re-engagement campaigns.

Skills

Project Details

Checkr faced challenges with unmanaged segments, missing out on opportunities due to a lack of consistent follow-up on high-intent leads. The existing manual workflows were insufficient in engaging these segments efficiently, leaving potential revenue uncollected. The self-serve and SMB prospects required more personalized consultations, which the current system was unable to provide reliably, hindering the overall engagement and conversion rate. To address these issues, Checkr implemented 11x, leveraging voice AI tools like Alice and Julian to engage unmanaged leads effectively. Alice activated intent signals and managed outbound campaigns efficiently, while Julian enhanced the self-serve journey by handling inbound leads with immediate responses and personalized consultations. This approach allowed Checkr to maximize outreach without the need for extensive human resources, thus enabling them to manage larger segments with scalable solutions. As a result, Checkr transformed their go-to-market strategy, achieving $1.2M+ in pipeline and 700% ROI through enhanced engagement and scalable AI-driven processes. They recorded significant improvements, such as a 3.2x increase in email reply rates and over 200 hours of automated conversations, which contributed to a robust lead conversion system. This success validated the efficacy of signal-based outreach and voice AI in driving business growth.

Skills

Project Details