GreenPal is a two-sided marketplace platform connecting homeowners with vetted local lawn care professionals, enabling competitive bidding, online scheduling, automated payments, and quality reviews across 200+ U.S. markets.
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GreenPalGreenPal is a technology platform connecting homeowners with reliable local lawn care professionals across the United States. Founded in 2013 by four friends including Bryan Clayton, a veteran of the landscaping industry who previously built and sold Peach Tree Inc to over 125 employees, GreenPal was born from the frustration of how difficult it was for homeowners to find, schedule, and pay reliable lawn care professionals. The platform operates as the 'Uber for lawn care,' allowing homeowners to receive competitive bids from up to 5 vetted lawn care providers within 24 hours of posting their property. GreenPal handles the entire process online - from quotes to scheduling to payment - without requiring phone calls. The company's mission is to give hardworking landscapers who just need an opportunity and platform to grow their business and improve their lives. GreenPal has grown to serve over 10,000 lawn care businesses across hundreds of cities nationwide, facilitating over $118 million in earnings for participating lawn care entrepreneurs. The platform has served over 751,000 clients and completed over 1.1 million verified reviews, maintaining a 4.7-4.9 star rating across multiple review platforms. The company bootstrapped its way to becoming a $30 million business over a decade, focusing on simplicity and customer-centricity while building operational tools for service providers including scheduling, route optimization, payments, and customer reviews.
HC score
verified business cases
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Discount program providing lawn care vendors access to exclusive deals on equipment, supplies, insurance, software, and other business essentials from partner manufacturers.
Equipment Discounts
Insurance Deals
Software Access
Platform for homeowners to receive competitive bids from up to 5 local lawn care professionals, compare reviews, book service, and manage recurring schedules with automated payments.
Competitive Bidding
Verified Reviews
Automated Scheduling
Business-in-a-box solution for lawn care professionals including lead generation, scheduling tools, route optimization, payment processing, and customer management.
Lead Generation
Route Optimization
Payment Processing
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