Newsweek Common Ground Campaign needed revamped digital ads leveraging AI-generated imagery. Richmond Concept used MidJourney to explore creative prompts like pen-drawn style portraits of construction workers and doctors. The iterative process on Discord combined AI results with traditional design tools, creating unique visuals blending traditional illustration with modern digital clarity.

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Shanti Energy Bars needed packaging reflecting their all-natural, vegan superfood ingredients and vibrant personality. Richmond Concept created bold, colorful packaging with eye-catching typography highlighting health benefits. Each flavor received a unique twist while maintaining cohesive product line look with custom icons and playful illustrations bringing superfood benefits to life.

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Insightly needed a decision tree infographic titled "Should Your Small Business Use an Online CRM?" to guide small business owners through determining whether an online CRM system would benefit their business. Richmond Concept created a visually engaging graphic using decision-tree format, bold typography, color coding, and custom illustrations to communicate CRM advantages while aligning with Insightly branding.

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Insightly, a CRM platform provider, needed a comprehensive and visually engaging infographic to educate their audience on utilizing social media for customer acquisition. Richmond Concept conducted extensive research on social media engagement, customer service, and productivity best practices, then created a vibrant, on-brand infographic with custom illustrations. The project included multiple design iterations and delivery in various formats for different social media platforms.

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Velocity Global, a global workforce management provider serving 185+ countries, needed digital advertising assets for LinkedIn and Google Display Network. Richmond Concept created JPG and HTML5 ads with interactive animations targeting HR professionals, business owners, and C-suite executives. The campaign highlighted seamless global workforce management, resulting in higher engagement and click-through rates.

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Basin Haulage, one of only three commercial waste carters in Queens central NYC, needed to rapidly acquire market share ahead of a contract transition. Richmond Concept created a brochure landing page (whodoesmytrash.com) with AI-generated hero graphics via MidJourney, plus three rounds of postcards with unique AI images. The modern, professional visuals set Basin Haulage apart from competitors.

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Rennat, maker of premium wood cologne display stands, needed Amazon A+ content to attract discerning luxury customers. Richmond Concept created comprehensive A+ content featuring high-resolution images, lifestyle photography styled in Blender with various backgrounds and lighting, and strategic storytelling. A+ content is known to boost sales by up to 8% (basic) or 20% (premium).

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SkinAgain.com original design improved aesthetics but caused substantial conversion rate drop. Richmond Concept conducted comprehensive UX review, implemented A/B testing, and redesigned with user-centered approach. Enhanced call-to-action buttons, streamlined checkout, and integrated brand elements while maintaining improved aesthetics resulted in noticeable conversion rate increase.

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Tracx, an all-in-one deep listening solution, needed an informational flyer for online and print highlighting capabilities in building relationships, driving engagement, and uncovering business opportunities. Richmond Concept created a visually appealing flyer with product screenshots, strong call to action, and persuasive copy explaining how the platform works. Both versions received positive feedback.

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Woolly, an AI platform directing users to products via uploaded images, needed a compelling presentation for Lowe's Home Improvement. Richmond Concept created a dynamic pitch deck with integrated video showcasing home improvement projects, DIY experts, and lifestyle imagery. The fast-paced, brand-aligned presentation demonstrated how Woolly technology drives store traffic.

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First Day Homecare, providing care through Home Health Aides, RNs, and LPNs, needed a warm, welcoming brand emphasizing quality care and fresh beginnings. Richmond Concept developed complete brand identity including nurturing logo, trust-conveying color palette and typography, custom graphics and icons, plus detailed brand style guide for consistency.

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P&G needed comprehensive branding materials for an internal bootcamp designed to deepen employee understanding of brand values and consistency. Richmond Concept developed a cohesive set including logo, banners, posters, Word template one-pager, step and repeat backdrop, and presentation template slides. The materials generated excitement leading to higher participation rates.

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Shipday, an AI-powered direct delivery platform for local businesses, needed compelling display and social ads to promote services across digital platforms. Richmond Concept created high-quality static ads highlighting key selling points like delivery control and earnings potential. Multiple ad variations were developed for performance optimization.

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PNCE H&W Trust needed a custom logo for a new LinkedIn HR networking group supporting ACEC Oregon and ACEC Washington. Richmond Concept designed a distinctive, professional logo that captures the essence of support and community while aligning with PNCE H&W Trust branding. The versatile logo works across LinkedIn and various communications.

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Clean 'n Brew, a natural cleaning solution for single-serve coffee brewers, needed branding that reflected their dedication to health and environmental stewardship. Richmond Concept developed a logo embodying purity and ecological mindfulness, plus packaging using eco-friendly recyclable materials with organic shapes and earthy tones. The design clearly communicates product benefits and natural ingredients while standing out on shelves.

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Zillow was transitioning from advertiser model to real estate participation through "Zillow Offers" initiative under new CMO leadership. Richmond Concept created a 25-page saddle-stitched booklet and manifesto poster for town hall event to communicate new strategic direction and rally employee support. The poster served as a symbolic artifact for employees to sign showing endorsement.

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Clio, a Greek Yogurt Bars manufacturer, needed a branded PowerPoint template reflecting their brand essence for various presentations from specific slides to full sales stories. Richmond Concept created a Master Slide set with custom layouts incorporating brand colors, fonts, and imagery. The flexible template included high-quality visuals, custom icons, subtle animations, and data visualization tools.

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Turning Point Recovery Center needed marketing materials including signage, banners, and print materials for trade shows and marketing events. Richmond Concept created cohesive environmental and print designs featuring high-quality lifestyle photography, testimonials, and imagery of the location. Banner stands were designed for readability from far distances with proper printing techniques for crisp, clear output.

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Woolly AI platform needed a presentation highlighting their technology for discovering products through image uploads, aligned with Gucci brand ethos of innovation and style. Richmond Concept created a visually stunning pitch deck with cinematic video featuring fast-paced, visually rich narrative spotlighting fashion and luxury settings. The minimalist design with high-impact visuals showcased Woolly transformative value while featuring Gucci branded items.

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Nordin Builders, a prestigious California homebuilding firm, needed a single-page advertisement for a prominent magazine feature. Richmond Concept refined an initial mockup into a polished, visually striking layout that captured the brand essence. The ad was designed to magazine specifications with multiple rounds of proofing, resulting in a captivating advertisement that enhanced brand presence and attracted potential clients.

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Newsweek needed promotional web banners to support launch of their new video series, designed to drive viewer engagement and increase click-through rates. Richmond Concept created a suite of responsive, visually appealing banners through comprehensive brainstorming and iterative design with stakeholder feedback, emphasizing clarity, impact, and visual hierarchy across all devices.

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Woolly partnered with Richmond Concept to design a pitch deck to improve sales presentations.

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Johnson & Johnson needed a modern and visually engaging annual report to communicate their progress in R&D, sectorization efforts, customer engagement, and adoption of new technologies. Richmond Concept created custom icons, charts, and infographics aligned with brand guidelines, using data visualization to present complex information clearly. The report became a powerful stakeholder engagement tool showcasing the company forward-thinking approach.

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