Panera Bread needed to generate buzz and raise awareness for its new delivery service across 27 new cities in the United States. The casual bakery-café restaurant chain wanted to create excitement in local markets while also developing creative assets that could be repurposed for national marketing activations. The brand sought an approach that would resonate authentically with consumers in diverse cities ranging from Phoenix and Austin to Las Vegas, Cleveland, and Milwaukee. Social Native deployed geo-targeting capabilities to activate local influencers with loyal followings within a 10-mile radius of each of the 27 new markets. These influencers created authentic content to promote the delivery option and generate excitement within their specific communities. The localized approach enabled Panera Bread to connect with audiences through trusted voices in each target city. The campaign generated over 500 authentic images and videos from local influencers. Panera Bread reached over 11 million potential consumers and achieved an average engagement rate of 4%. The brand successfully repurposed the library of content as paid advertisements, extending the value of the creator-generated assets beyond organic social media.

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PupBox, a Petco company offering monthly subscription boxes with personalized toys and treats for puppies, wanted to create diverse content across various puppy breeds while highlighting their unique service of helping puppies through their changing needs until adulthood. The brand needed to drive awareness and sales through authentic, engaging content. PupBox partnered with Social Native to find and activate Creators with puppies between the ages of 2-12 months. The brand provided the Creators with a free PupBox to feature in their content. To drive awareness and sales, Creators were able to offer their followers a free month by providing a custom discount link in their bios. The campaign generated 50 high-quality puppy images that achieved a 2.7% engagement rate and reached over 850,000 consumers. The brand successfully re-used the Social Native content across their paid media, email marketing, website, and organic social channels.

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Sierra Modern Home came to Social Native as a new brand with little organic awareness. The brand faced the challenge of standing out on Amazon and needed to create a robust and engaging digital experience that would drive consumers to conversion. Without established brand recognition, they required high-quality visual content to differentiate their products on a highly competitive marketplace. Sierra Modern Home worked closely with Social Native to activate creators who could produce unique and engaging visual assets for their Amazon product pages. In addition to traditional product shots, the brand enhanced their Amazon store with video tutorials showcasing their products' various functions. Social Native's network of creators produced premium testimonials and a variety of videos highlighting product features with a lightning-fast 48-hour turnaround. The high-quality and cost-effective videos were optimized across the brand's Amazon pages, resulting in a 40% increase in sales month over month. The brand successfully leveraged creator-generated content to build an engaging digital presence and drive conversions. The partnership with Social Native enabled Sierra Modern Home to quickly scale their visual content production and establish a compelling Amazon storefront.

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Sony faced two main goals for their single-day screening of Angry Birds 2: filling theaters and creating high-quality content that could be repurposed across their paid marketing channels. The company needed content that met their brand standards and quality requirements while reaching the right audience of families with young children. Sony worked with Social Native to activate families with kids between the ages of 6-10. The families attended their local movie theaters to watch the Angry Birds 2 movie and then posted Instagram Stories sharing their reactions. The content was designed to be on-brand and meet Sony's quality standards for repurposing across multiple marketing channels. The automated process enabled high scalability, geolocated targeting, and fast turnaround times. Sony successfully activated 200 real families to create original content and received nearly 350 images and videos. The campaign also achieved 38.6% higher link clicks compared to benchmarks.

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Crocs, the iconic footwear brand, was largely known for their instantly recognizable clogs but needed to expand awareness of their broader product line including sandals and sneakers. The brand sought to generate buzz and target Gen Z consumers who aligned with their brand vision. They needed a cost-efficient way to create user-generated content at scale that would resonate with this younger demographic. Crocs partnered with Social Native to connect with consumers and generate cost-efficient user-generated content on demand and at scale. The versatility of Social Native's solution allowed Crocs to strategize, build, and execute a variety of high-impact photo and video campaigns. By empowering real fans to create branded content, Crocs appealed to Gen Z through authentic and creative storytelling that felt genuine rather than overly produced. User-generated content became a core part of Crocs' marketing strategy following the campaign. Crocs activated more than 600 creators who generated over 800 pieces of original content across more than 50 campaigns. The content achieved a 21.5% average engagement rate and reached over 3.7 million new consumers. The authentic storytelling approach successfully expanded brand awareness beyond their classic clogs to their full footwear range.

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AT&T, the world's largest telecommunications company, wanted to generate buzz on social media around their SXSW event by targeting existing AT&T customers based in Austin, Texas. The company needed an efficient way to create authentic social content and reach relevant audiences during this major cultural event. AT&T partnered with Social Native to activate local creators and real AT&T customers to attend the event and share their experiences on all social media platforms. Social Native identified and invited 10 AT&T customers to join the SXSW activation. The creators attended the AT&T event and each produced one Instagram post, three Instagram stories, and two static images. More than 60 original images and videos were created from the one-day event, reaching an audience of 320.8K. The campaign demonstrated the power of authentic, customer-generated content for event marketing. From conception to launch, the entire process took less than two weeks, showcasing the efficiency of working with local creator networks.

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Dick's Sporting Goods, America's largest sporting goods retailer, wanted to create awareness for their top-tier brands featured in their retail stores, including The North Face, Adidas, Under Armour, Nike, and Patagonia to increase sales over the holiday season. The retailer needed authentic, relevant, and high-quality content to highlight their diverse customer base and drive engagement during the competitive holiday shopping period. Dick's Sporting Goods partnered with Social Native creators to showcase their favorite brands available in their local stores. The brand activated 40 creators who visited Dick's locations to purchase and feature their favorite products. This creator-driven approach generated content across 7 various brands available in-store, producing both images and videos that authentically represented the retailer's product offerings. The campaign generated over 50 unique images and videos representing the diverse brand portfolio. The content achieved a 5.96% engagement rate, which significantly outperformed the industry average of 1.36%. The creator-generated content successfully showcased the retailer's diverse customer base while driving strong engagement during the critical holiday shopping season.

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Adidas launched a new shorts line and wanted to take a non-traditional approach to gather market feedback. Instead of creating an in-house focus group, they sent products directly to consumers and asked them to share their feedback. They also wanted to create buzz on Instagram around the product launch. Working with Social Native, Adidas asked golf creators to share their perspectives on the fit, comfort, and style of their new shorts line on Instagram. The creators posted content showcasing how they wore and styled the products, providing authentic feedback and engagement with their audiences. Adidas worked with over 40 creators to generate product awareness online, scoring a 4.2%+ engagement rate. As a result of the creator feedback, Adidas created new designs after observing how the creators wore the product. Because creators were rolling up the pant legs, Adidas decided to create a pair of shorter shorts based on this consumer insight.

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Caesars Entertainment needed a way to generate positive sentiment around the brand, engage its existing customer base, and acquire new visitors. The company sought an approach that would create authentic connections with potential guests across its portfolio of properties including Bally's, Harrah's, Rio, Planet Hollywood, and Paris Las Vegas. Caesars partnered with Social Native to generate engagements for on-site activations across its hotels. The company leveraged creator experiences to produce authentic content that resonated with both existing customers and prospective visitors. Social Native's platform enabled Caesars to work with creators who could showcase the unique experiences available at each property. Caesars Entertainment ran 22 campaigns with Social Native, creating over 460 pieces of content. The campaigns reached 14.8 million potential visitors and generated over 500,000 engagements. The creator-driven approach successfully reinvigorated the brand's connection with customers through authentic experiences.

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Hershey's, one of the largest chocolate manufacturers in the world, wanted to target parents with kids aged 6-17 with content that would be relevant, personalized, and could educate them on the process of making s'mores on their backyard BBQ. The brand needed authentic, relatable content that would resonate with their parent audience. The brand worked with Social Native to find relevant parent creators. The creators were asked to make s'mores on their barbecue using Hershey's chocolate, Kraft marshmallows, and Mondelēz graham crackers. This approach generated authentic, user-created content that could be leveraged across paid media channels. The program generated over 100 authentic s'mores images which the brand used across their Facebook media buy. The content had a 7% lift in ad recall and a 17% increase from the brand benchmarks. The campaign reached an audience of over 1.8 million people.

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Walgreens, one of the largest pharmacy chains in the United States, wanted to promote its photo printing services on its Walgreens app to its customers. The key to this campaign was that the influencers were encouraged to express themselves and their individuality in the content. The brand needed to create authentic, personalized advertising that would resonate across all consumer segments. Walgreens partnered with Social Native to find creators that could use the Walgreens app to print photographs. The brand asked the influencers to choose one of their favorite Instagram photos and demonstrate the ease of printing Instagram images directly using the brand's app. This approach allowed creators to showcase the app's functionality while maintaining their authentic voice and style. The campaign resulted in over 2,000 diverse and high-quality images and videos. Walgreens used this content to deliver authentic and personalized advertising experiences across all consumer segments and saw a 4X higher engagement on Instagram. The creator-generated content enabled the brand to connect with customers in a more meaningful and relatable way.

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Cetaphil, a dermatologist-recommended global brand, sought to capture Gen Z's attention on TikTok to raise brand awareness and drive online sales from a new acquisition channel. The brand needed content specifically optimized for TikTok to ensure success in reaching this demographic. Cetaphil partnered with Social Native to identify and onboard native TikTok creators who could create net-new videos to fuel their in-feed and One Day Max ads. The creators developed content following TikTok creative best practices and featured real Cetaphil users to ensure authenticity. The campaign resulted in the creation of over 15 original videos that drove significant performance improvements. The brand achieved over a 5.4% lift in brand awareness and over an 18.4% lift in ad recall among the target Gen Z audience on TikTok.

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Intuit QuickBooks, the #1 rated solution for business management and organization, wanted to further penetrate the Hong Kong and Singapore markets. However, the content that worked successfully in the US wasn't resonating with audiences abroad. The company needed localized, authentic content that would connect with consumers in these specific Asian markets. Intuit partnered with Social Native to geolocate and activate consumers local to the Hong Kong and Singapore markets. These creators were asked to create custom images that authentically showed how QuickBooks fit into their day-to-day lives. Specifically, creators shared their stories of how QuickBooks Self-Employed gave them the time and freedom to focus on their business and customers. Intuit created a library of authentic, diverse, and localized content directly from local consumers across the two target regions. The company used this content in both organic and paid social ads, which increased conversion rates and brand affinity. The campaign activated over 50 creators who produced more than 256 unique images for the Asian markets.

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S.Pellegrino, the globally recognized Italian water brand, wanted to create a custom-designed lounge atop Tudor City Bridge in New York City to give select guests a first-of-its-kind viewing experience for the Instagram sensation, Manhattanhenge. The brand needed to generate buzz and high-quality content while ensuring positive brand sentiment from this exclusive activation. The brand invited top-tier influencers and media to the exclusive Manhattanhenge viewing event. S.Pellegrino partnered with Social Native to identify and activate a select list of VIP content creators who could guarantee high-quality content. The creators attended the event and were tasked with producing 2 Instagram posts and a story in real-time during the activation. Social Native identified and invited 3 VIP creators to join the Manhattanhenge activation. The campaign generated a 5.61% average engagement rate across the content produced. The activation achieved 100% positive sentiment, successfully creating buzz for the brand while delivering high-quality content from the exclusive event experience.

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ASUS, a global technology company, needed to stand out in the highly competitive telecommunications industry and differentiate themselves in the market. The brand specifically needed to create awareness for their new phone's high-quality camera capabilities and generate buzz around the product launch. ASUS partnered with Social Native to identify and engage ASUS consumers who could authentically showcase the new phone's camera features. The brand sent 40 phones to a select group of Social Native creators prior to the product launch, empowering them to capture and share photographs taken with the new devices. These creators produced authentic, high-quality content that ASUS could incorporate into their launch materials. The campaign generated over 40 unique images that ASUS repurposed across multiple channels including social media, web, and email. The creator activation achieved a 3.47% average engagement rate and reached an audience of over 7.2 million people. The authentic content successfully helped ASUS differentiate their new phone and build awareness for its camera capabilities ahead of launch.

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Chiquita Banana partnered with the Despicable Me 3 film to create Minion-branded stickers that consumers could use to transform Chiquita bananas into the movie's characters. The campaign encouraged fans to post snapshots of their creations for a chance to win fun prizes. The company needed to boost engagement around the launch day with cost-effective, high-quality social content at scale. Chiquita partnered with the advertising agency Wieden + Kennedy to launch the #DressMyChiquita campaign. To drive engagement around the launch, Wieden + Kennedy partnered with Social Native to create cost-effective and high-quality social content from consumers at scale. The platform enabled rapid content creation from multiple consumer creators. The organic and entertaining partnership was a huge hit on social media. Social Native creators generated 450+ images in just 72 hours, providing fast delivery of high-quality consumer images. The campaign reached an audience of 10.8 million and provided Chiquita with content performance data to fuel their future targeting efforts.

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Poland Spring, the first premium bottled spring water in America, wanted to drive awareness of their role as official sponsors of the New York City Marathon. The brand needed to create premium videos for their social campaign and wanted to empower local New York runners as their source of content and creativity. They required cost-effective, high-quality video assets produced at speed and optimized for social media. Poland Spring partnered with Social Native to identify and activate New York creators and runners to generate high-quality, relevant, and custom videos. The platform enabled the brand to work with local runners who could produce authentic content that resonated with the campaign's goals. Social Native's network provided the infrastructure to quickly source and manage these creator relationships while ensuring content quality standards were met. Social Native's network of creators delivered videos that were created 50% faster and at 70% lower cost compared to Poland Spring's advertising agency. The video quality was of equal caliber to their agency-produced content. The campaign successfully activated 6 creators who produced authentic, high-quality content for the brand's social channels.

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Jenny Craig, the international health and wellness company, faced intense competition in the weight loss and management industry and needed to boost signups and sales. The company wanted to amplify its Facebook ad strategy with authentic, user-generated video content that would keep the digital brand fresh and engaging while showcasing the Jenny Craig 28 Days Journey. Jenny Craig partnered with Social Native to connect with real consumers who could produce attention-grabbing videos that matched the company's high-energy style. The user-generated videos were designed to be relatable and relevant to Jenny Craig's target audiences. All content was mobile-friendly and optimized specifically for Facebook News Feed and Stories formats. The campaign activated over 60 Social Native creators and resulted in a 28% lower cost per acquisition compared to Jenny Craig's benchmark. The authentic, user-generated approach successfully delivered real results on Facebook, helping Jenny Craig improve its performance in the competitive weight loss market.

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ABCmouse, a digital education program for children, was constantly striving to increase ad performance and decrease customer acquisition costs. The company had already found the optimal targeting and messaging for their campaigns, so they turned their focus to their greatest opportunity for growth: optimizing creative for paid ads. This represented a critical opportunity to improve performance beyond traditional optimization methods. ABCmouse partnered with Social Native to activate 20 influencers to create Instagram video content. Based on organic Instagram performance, the brand selected seven influencer assets to repurpose for paid ads. Of the seven tested, three emerged as top performers and the brand reallocated budget to drive the maximum conversion for the lowest cost. ABCmouse was able to decrease CPA by 2.3X by fueling their paid Instagram ads with influencer-generated content. The campaign successfully identified three top-performing videos from the initial pool of influencer content. By reallocating budget to these high-performing assets, the company achieved significant cost savings in customer acquisition.

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NH Hotel Group, operating over 400 luxury hotels across 30 countries, had been working since 2015 to scale their content strategy across multiple social accounts. The brand's global marketing teams recognized that to stay innovative, they needed to scale their user-generated content but faced challenges with manual processes. Their team had to manually collect, curate, and test UGC to prove its efficacy, which was time-consuming and inefficient. NH Hotel Group implemented a UGC solution that enabled them to scale content across multiple brands. The platform's rights management solution provided legal compliance and pre-automated messages to seek creator usage rights at scale. This tech-first approach replaced the manual processes that had previously constrained their content strategy. The implementation eliminated 90% of manual UGC tasks, freeing up the marketing team to focus on more strategic initiatives. The brand collected over 100 customer-generated images and achieved a 3.25% average engagement rate. The UGC campaign reached an audience of over 600,000 people.

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Nivea, a popular skin and body care brand, wanted to build their organic presence on TikTok and showcase their new product range on their profile. They needed a quick way to create engaging videos that showcased the unique features of their new product range in a playful way. They also desired high-energy content to match their existing content style. Nivea partnered with 13 creators through Social Native to produce authentic TikTok content. Following trends and what works best for their audience, the creators filmed different types of product-focused videos like daily skincare routines, fun transition videos and vlog-style content. The creators produced content with a 13-day turnaround time. By prioritizing authentic content, Nivea reached their intended audience with a strong engagement rate of 6.5% and received over 3.5 million likes. Nivea saw success on TikTok and in turn acquired lots of assets to test on TikTok both paid and organically. Following the initial campaign success, Nivea has since activated over 500 creators with Social Native.

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Medicube, a Korean skincare brand, aimed to promote their skincare devices among beauty enthusiasts in global markets. The brand needed an effective influencer marketing strategy to reach and convert their target audience of beauty-conscious consumers. Medicube partnered with Michelle Phan, a prominent macro influencer with over 9 million YouTube subscribers, through Social Native's platform. Michelle created a comprehensive content package including a YouTube video along with assets for Instagram and Facebook. The brand then implemented these creator assets across multiple marketing channels including paid ads, email campaigns, and ecommerce pages to maximize reach and impact. The campaign became Medicube's most successful influencer partnership to date, delivering exceptional results across all metrics. Michelle's YouTube video generated over 131,000 views and achieved a 28% average engagement rate. The multi-channel deployment of creator content, including Meta Branded Content Ads, email newsletters, and product detail pages, drove a record-breaking 524% return on ad spend for the brand.

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Alshaya, a franchise operator of H&M in the Middle East, wanted to celebrate Islamic culture and align their brand with holiday values in time for Ramadan and Eid. The fashion brand planned to advertise their product line in a particular region for the upcoming holidays and sought to collaborate with highly localized fashion creators with a strong Snapchat presence. Social Native sourced creators from Egypt, Kuwait, Qatar, Saudi Arabia and the UAE to find on-brand Snapchat influencers who could adhere to the brand's criteria and quick turnaround. Using careful influencer selection and multi-platform profile validation, Social Native was able to find the best-fitting creators for the campaign despite payment obstacles and other geographical nuances. By prioritizing a unique influencer selection process, the fashion brand was able to effectively promote targeted content to the intended region. Leveraging the creator content from Snapchat, Alshaya generated Snap Ad Videos that exceeded 500K+ video views and initiated conversions with 400+ DMs and saves across 5 targeted regions in the Middle East.

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IKEA, the world's largest furniture retailer, produced over 200,000 content assets globally through their in-house production agency, but needed a cost-efficient way to source content at scale that was market relevant at a regional level. The company required a solution that could deliver localized content while maintaining their brand standards and providing a seamless customer experience. IKEA partnered with Social Native to source organic content shared by their customers and connect it to their product range to provide a seamless shopping experience. The company created a strong community on social called "IKEA At Mine" which called for customers to share images of their IKEA products in their homes. This user-generated content was integrated across all aspects of the customer journey, from inspiration through to purchase decisions, connecting their product range to UGC to help customers move down the funnel more naturally and easily. When using user-generated content on social media, IKEA saw a 27% higher reach than with owned organic imagery. The company also achieved a 2.7x higher engagement with UGC on their homepage and a 3.54x higher conversion rate when a user interacted with UGC. Eight out of ten of their top-performing organic posts on social were sourced from UGC, demonstrating the significant impact of customer-generated content on their marketing performance.

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Zillow wanted to create authentic and memorable video content at scale by tapping into their consumer base rather than relying on traditional advertising. The brand recognized that people trust friends and family over conventional ads and sought to leverage this trust through user-generated content. They needed a solution to activate real families to share their home-buying experiences in a genuine way. Zillow partnered with Social Native to activate real families to document their home-buying experiences through video. The campaign focused on highlighting life's celebratory moments and empowered everyday consumers to become content creators. By featuring authentic stories from real customers, Zillow humanized their brand messaging and created relatable content that resonated with their audience. The campaign generated over 250 short-form UGC videos that Zillow used across their marketing channels. More than 250 families and customers participated in creating authentic content about their home moments. Zillow also compiled the real-life consumer moments into two TV commercials, extending the reach and impact of the user-generated content to traditional broadcast media.

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