Upwork

World's largest freelance marketplace connecting millions of businesses with independent professionals.

Est.2015
New York, New York, United States
Talent Marketplaces
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HC Score
37
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About Upwork

About Upwork

Created in 2015 through merger of Elance and oDesk, becoming the world's largest freelancing platform with 18 million registered freelancers and 5 million clients. Publicly traded company (NASDAQ: UPWK) facilitating over $3.8 billion in gross services volume annually across 8,000+ skills. Serves everyone from one-person startups to 30% of Fortune 500 companies including Microsoft, Airbnb, Bissell, and GE. Features AI-powered talent matching, work marketplace with hourly and fixed-price contracts, and enterprise solutions with dedicated account management. Known for comprehensive platform including time tracking, milestone payments, talent badges, and Upwork Business Plus offering pre-vetted top 1% of talent.

Quick Stats
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37

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verified business cases

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Solution Details
Focus Areas
AIAllCreative
Industries
All Industries
Customer Regions
GLOBALUS
Talent Regions
GLOBAL
Key Features
AOR/VOR ServicesATS IntegrationHRIS Integration

Products

Showcase the products and solutions offered by Upwork

Basic

For starting out

Upwork’s global freelance marketplace

Access to AI-powered features

Collaboration and project tracking tools

Pricing

5%

Business Plus

For growing

Instant access to pre-vetted top 1% of talent

Uma Recruiter

Teams controls

Pricing

10% Service fee

Historical Performance

Tracking the performance of the solution based on what's most important to you
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Omic OS logo
Business Case

AI Freelancer Becomes Chief Scientific Officer

Omic OS

Omic OS, a systems biology AI platform for drug discovery, needed specialists with both deep biological knowledge and modern AI expertise—skills rarely found locally. Through Upwork, their 15-person team built a global network of experts including a clinical geneticist from Scotland (now CSO) and a systems engineer in Vietnam managing their HPC cluster. The platform's talent pool and Uma AI tools helped them find matches within days instead of months, freeing resources for core priorities and enabling a lean team to operate with capabilities of a much larger organization.

Key Results
  • ~0 recruiting time freeing resources for core priorities
  • Less than 1 week to hire accelerating project starts
  • 20+ specialized skills expanded as needed

Skills

Technology
Industry
Machine Learning
Skill
Recruiting
Skill

Project Details

Time to Start
Click to inquire
Time to Complete
Click to inquire
Cost
Click to inquire
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Jan 1, 2025
Self Reported
Microsoft logo
Business Case

Microsoft Scaled Video Production to 9 Videos in 10 Days While Driving Cost Savings

Microsoft

Microsoft's Office Video and Production Team faced a request to produce nine videos within 10 days—well beyond their small internal team's bandwidth. Through Upwork's Enterprise Suite, they discovered skilled independent professionals ready to complete quick, low-cost, high-quality video production at scale. The initial project was completed in nine days without requiring any editing, exceeding expectations. By adopting a hybrid work model leveraging both full-time and independent talent, Microsoft team members now have more time to focus strategically. The freelance model has become the greatest change in 20+ years with regard to production and budget, enabling continual production and larger scaling.

Key Results
  • 9 videos produced within 10 days
  • Zero editing required on delivered work
  • Trusted talent bench built through Enterprise Suite

Skills

Technology
Industry

Project Details

Time to Start
Click to inquire
Time to Complete
Click to inquire
Cost
Click to inquire
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Jan 1, 2025
Self Reported
The Workplace Depot logo
Business Case

85% Cost Savings vs Agencies While Scaling Digital Content

The Workplace Depot

The Workplace Depot, a U.K.-based e-commerce industrial supplies company with 20,000+ products, needed high-quality artwork for every stage of the product life cycle. Hiring employees was difficult and agencies were too costly. Through Upwork, they built a core freelance team across 8 countries spanning 4 continents, including specialists in 3D animation (Kazakhstan), email marketing (U.K.), user manuals (Philippines), packaging design (Kazakhstan), and graphic design (Nigeria). Time zone differences enabled 24-hour productivity cycles.

Key Results
  • 85% cost savings compared to agencies
  • Hundreds of videos created within months
  • 400+ carton designs

Skills

Retail
Industry
Email Marketing
Skill
Graphic Design
Skill
Process Improvement
Skill
Recruiting
Skill
Web Development
Skill

Project Details

Time to Start
Click to inquire
Time to Complete
Click to inquire
Cost
Click to inquire
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Jan 1, 2025
Self Reported
Microsoft logo
Business Case

Scaled Video Production to 9 Videos in 10 Days While Driving Cost Savings

Microsoft

Microsoft's Office Video and Production Team faced a request to produce nine videos within 10 days—well beyond their small internal team's bandwidth. Through Upwork's Enterprise Suite, they discovered skilled independent professionals ready to complete quick, low-cost, high-quality video production at scale. The initial project was completed in nine days without requiring any editing, exceeding expectations. By adopting a hybrid work model leveraging both full-time and independent talent, Microsoft team members now have more time to focus strategically. The freelance model has become the greatest change in 20+ years with regard to production and budget, enabling continual production and even larger scaling.

Key Results
  • 9 videos produced within 10 days
  • Zero editing required on delivered work
  • Trusted talent bench built through Enterprise Suite

Project Details

Time to Start
Click to inquire
Time to Complete
Click to inquire
Cost
Click to inquire
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Jan 1, 2025
Self Reported
Liquid Screen Design logo
Business Case

Scales Freelance Talent Across 7+ Departments

Liquid Screen Design

Liquid Screen Design, a creative swag company that designs custom campaigns, needed highly skilled designers who could deliver quality work quickly. Traditional agencies couldn't consistently deliver quality talent within budget. Through Upwork, they built a high-performing global team across 3 countries with freelancers supporting inside sales, support, order ops, design, and analytics. Their systems include custom job post questions to filter AI responses, video interviews, and inclusive team-building that treats freelancers as valued team members.

Key Results
  • 7 departments supported by freelance specialists
  • 20% YoY steady productivity growth
  • 7+ years of strong freelance partnerships (oldest since 2018)

Skills

Data Analysis
Skill
Machine Learning
Skill

Project Details

Time to Start
Click to inquire
Time to Complete
Click to inquire
Cost
Click to inquire
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Jan 1, 2025
Self Reported
Microsoft logo
Business Case

Scales New Template Designs

Microsoft

When Carol Taylor, Director Content Experience at Microsoft, was asked to increase freelancer use, she turned to Upwork for PowerPoint template design. Starting with small projects refreshing existing templates, the pilot expanded to designing new templates and graphics. The team built a talent pool including a design consultant and project manager to handle day-to-day activities, track milestones, and review deliverables. Creating briefs with guidelines ensured quality remained high as projects ramped up.

Key Results
  • Started small with template refresh projects
  • Scaled to new template and graphics design
  • Built structured talent pool with project manager

Skills

Project Management
Skill
Recruiting
Skill

Project Details

Time to Start
Click to inquire
Time to Complete
Click to inquire
Cost
Click to inquire
Save to Cloud
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Jan 1, 2025
Self Reported
Omic OS logo
Business Case

Omic AI Freelancer Becomes Chief Scientific Officer

Omic OS

Omic OS, a systems biology AI platform for drug discovery, needed specialists with both deep biological knowledge and modern AI expertise—skills rarely found locally. Through Upwork, their 15-person team built a global network of experts including a clinical geneticist from Scotland (now CSO) and a systems engineer in Vietnam managing their HPC cluster. The platform's talent pool and Uma AI tools helped them find matches within days instead of months, freeing resources for core priorities and enabling a lean team to operate with capabilities of a much larger organization.

Key Results
  • ~0 recruiting time freeing resources for core priorities
  • Less than 1 week to hire accelerating project starts
  • 20+ specialized skills expanded as needed

Skills

Healthcare
Industry
Machine Learning
Skill
Recruiting
Skill

Project Details

Time to Start
Click to inquire
Time to Complete
Click to inquire
Cost
Click to inquire
Save to Cloud
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Jan 1, 2025
Self Reported
Liquid Screen Design logo
Business Case

Liquid Screen Design Scales Freelance Talent Across 7+ Departments

Liquid Screen Design

Liquid Screen Design, a creative swag company that designs custom campaigns, needed highly skilled designers who could deliver quality work quickly. Traditional agencies couldn't consistently deliver quality talent within budget. Through Upwork, they built a high-performing global team across 3 countries with freelancers supporting inside sales, support, order ops, design, and analytics. Their systems include custom job post questions to filter AI responses, video interviews, and inclusive team-building that treats freelancers as valued team members.

Key Results
  • 7 departments supported by freelance specialists
  • 20% YoY steady productivity growth
  • 7+ years of strong freelance partnerships (oldest since 2018)

Skills

Marketing
Industry
Data Analysis
Skill
Machine Learning
Skill

Project Details

Time to Start
Click to inquire
Time to Complete
Click to inquire
Cost
Click to inquire
Save to Cloud
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Jan 1, 2025
Self Reported
Microsoft logo
Business Case

Microsoft Scales New Template Designs With Freelancers

Microsoft

When Carol Taylor, Director Content Experience at Microsoft, was asked to increase freelancer use, she turned to Upwork for PowerPoint template design. Starting with small projects refreshing existing templates, the pilot expanded to designing new templates and graphics. The team built a talent pool including a design consultant and project manager to handle day-to-day activities, track milestones, and review deliverables. Creating briefs with guidelines ensured quality remained high as projects ramped up.

Key Results
  • Started small with template refresh projects
  • Scaled to new template and graphics design
  • Built structured talent pool with project manager

Skills

Technology
Industry
Project Management
Skill
Recruiting
Skill

Project Details

Time to Start
Click to inquire
Time to Complete
Click to inquire
Cost
Click to inquire
Save to Cloud
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Jan 1, 2025
Self Reported
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Human Cloud is a global workforce advisory firm that helps Fortune 500 companies future-proof their workforces through cloud-driven talent solutions. Led by CEO Matthew Mottola and Head of Enterprise Strategy Tony Buffum, the firm has been at the forefront of AI, talent platforms, and enterprise adoption since 2012.

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