Responding to Briefs & RFPs

Overview

When a buyer sends a brief or RFP to your solution, you'll receive a notification. Responding promptly and thoroughly is one of the best ways to improve your HC Score and win new business.

Receiving a Brief

When a buyer includes your solution in a brief or RFP, you'll be notified via:

• Email — a notification with the buyer's request details
• In-app notification — visible in your notification center

What You'll See

The brief includes:

• Description — what the buyer is looking for
• Questions — specific questions the buyer wants answered
• Timeline — when they need the solution
• Budget range — their expected budget (if provided)
• Buyer identity — the buyer's name and company (unless they're anonymous)

Responding

1. Review the brief details and questions
2. Write your response addressing each question
3. Include relevant information about your capabilities, pricing, and approach
4. Submit your response

After submitting, you can continue the conversation with the buyer through in-platform messaging.

Tips for Strong Responses

• Respond quickly — buyers often evaluate the first responses they receive
• Address every question — incomplete responses score poorly in comparisons
• Be specific — generic answers are easy to spot; reference relevant experience and metrics
• Include a calendar link — make it easy for the buyer to book a follow-up conversation

Anonymous Buyers

Some buyers choose to remain anonymous when sending briefs. In this case, you'll see "Anonymous Buyer" instead of their name and company. You can still respond normally — the buyer can reveal their identity later if they choose.

Impact on HC Score

Responding to briefs is a factor in your HC Score. Solutions that actively engage with buyer requests tend to score higher in the engagement dimension of the scoring algorithm.